Branding

Ragan Insider | Megan Routh

How COVID-19 rewrites the cultural rules of connection

This crisis is changing what consumers want from brands and changing the social contract for how we interact with each other.

Ragan Insider | Beki Winchel

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.

Ragan Insider | Beki Winchel

IAB chief slams Trump’s social media EO, Google to use ‘page experience’ in search rankings, and Twitter rolls out scheduled tweets

Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.

Ragan Insider | Beki Winchel

Twitter fact-checks Trump tweets, Google announces WFH stipend, and Disney Parks offers virtual tours

Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.

Ragan Insider | Beki Winchel

Facebook offers e-commerce tool, J&J drop talc baby powder, and United introduces ‘CleanPlus’ initiative

Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.

Ragan Insider | Beki Winchel

Apple details its reopening, Facebook acquires Giphy, and JCPenney files for bankruptcy

Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.

Ragan Insider | Ted Kitterman

UGC a great option for brands during the coronavirus crisis

Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.

Ragan Insider | Beki Winchel

Uber highlights safety precautions, Condé Nast lays off 100 employees, and 44% of people talk about COVID-19 ‘most or all of the time’

Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.

Ragan Insider | Ted Kitterman

How brand managers can lean into ‘wellness’ during COVID-19

The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.

Ragan Insider | Kristen Ellis

For food and beverage brands, COVID-19 creates unique litmus test

While the crisis unfolds and the news remains grim, businesses can prove their purpose as they find ways to be of service in their communities.

Ragan Insider | Beki Winchel

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.

Ragan Insider | Beki Winchel