Ben & Jerry’s made a forceful statement in response to #BlackLivesMatter protests, but organizations across industries can take a page from its playbook to foster trust and respect.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
Make sure you get everything you can from your creations with these helpful tips.
As remote work rises and the importance of physical location declines, becoming a specialist could be more important than ever.
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.
This crisis is changing what consumers want from brands and changing the social contract for how we interact with each other.
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals.
Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online.
Digital platforms across industries draw big audiences with reliable news, analysis and commentary.
With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.
Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
