Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.
Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.
A media watchdog warns PR pros against working with misinformation sites.
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.
Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.
