Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.
Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more.
Also: Spotify packages its listener data in emotional stories, Kellogg’s Pringles are getting a modern overhaul, Dole Packaged Foods urges donations for hungry children, and more.
Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.
As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
