Brand Journalism

Justin Joffe

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.

Emma Atkinson

Carhartt doubles down on vax policy amid leaked memo, Twitter debate

Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.

Emma Atkinson

Pinterest, others show support for paid family leave on social media

TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.

Brian Pittman

Create shareable content: 5 Hollywood storytelling tips

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.

Jim Ylisela

5 films to help you think like a journalist

Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.

Justin Joffe

Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site

Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.

Brendan Gannon

The Weather Channel’s awareness campaign to combat water scarcity earns more than 500 million impressions

It posted educational branded content and social media posts during its campaign. The results have earned top prize in the Brand Journalism category of PR Daily’s 2020 Content Marketing Awards.

Sally Ann O'Dowd

OneUnited Bank joins France in honoring Josephine Baker

Learn how the Black-owned financial institution is using art, technology and partnerships to push for social change.

Allison Roy

10 tips for building a community around your brand

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.

Colleen Brett

What powerful visual storytelling looks like in health care

Follow these six rules to capture audiences with important stories from your organization’s leaders.

Brendan Gannon

UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions

Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.

Brendan Gannon

Blog filled with unique insights about COVID-19 elicits coverage from major media outlets

Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.

Sally Ann O'Dowd

5 ways to draw out even the most reserved sources

Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.

Sally Ann O’Dowd

5 tips for being a brilliant brand journalist

Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.