Ragan Insider PR Daily Staff
Quiz: Are you stuck in a communications rut?
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
Brand Journalism
Ragan Insider Beki Winchel
Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo
Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media.
Ragan Insider Dorothy Crenshaw
7 reasons why effective PR is more important than ever
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
Ragan Insider Ted Kitterman
How Toyota uses podcasts to reveal its human side
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
Ragan Insider Brian Pittman
A century of stories: How Hilton highlighted staff for its centennial
In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.
Ragan Insider Brian Pittman
5 ways to infuse emotion into your storytelling
Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.
Ragan Insider Ted Kitterman
Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series
Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.
Ragan Insider Beki Winchel
Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers
Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.
Ragan Insider Ted Kitterman
Influencers drop in popularity, but remain effective
Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results.
Ragan Insider Ted Kitterman
Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand
Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.
Ragan Insider PR Daily Staff
Did your visual content captivate audiences?
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
Ragan Insider Robby Brumberg
How brand journalism boosts U. of Alberta’s visibility—and reputation
The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.
Ragan Insider Bonnie Moss
How your social media can help recruit talented team members
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process.
Ragan Insider Ted Kitterman
What the GateHouse/Gannett deal means for PR pros
The top two U.S. newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. Still, it probably won’t mean better coverage for your local news story.
Ragan Insider Beki Winchel
4 storytelling lessons from 100 years of ‘The Hilton Effect’
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers.
