Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

Good morning, PR pros:

Don’t expect to see swimsuits in Carl’s Jr. next commercial: The fast-food chain is ditching the “sex sells” adage, along with the scantily clad models that have spiked conversation and controversy. Chad Crawford, chief brands officer of the chain’s parent company, CKE, told The New York Times that its “plan moving forward is really about how to keep food at the center of what we’re doing.”

Though Carl’s Jr. tried to move on from its racy past with a “food, not boobs” ad in 2017 featuring Carl Hardee Sr. and his millennial son (who took the blame for the past ads), the schtick didn’t work. Now, it’s hoping a serious change of heart and brand image will help appeal to consumers conscious of brand values—and spare the company any potential backlash.

What do you think of the chain’s new direction? Share with us your thoughts under the #MorningScoop hashtag.

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