Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability
Also: Marketing budgets are growing for digital ads and online efforts, Lego literally launches its newest model, millennials are more likely to impulse buy, and more.
Good morning, PR pros:
If Super Bowl LIV goes into overtime on Feb. 2, viewers can gain more than a hangover and sore throat—Buffalo Wild Wings will give away free chicken wings.
🚨 FREE WINGS AGAIN! 🚨
If San Francisco/Kansas City goes to overtime, everyone in America gets free wings. Details here: https://t.co/NjET0E2Yj1 pic.twitter.com/Agqkm9IQyD
— Buffalo Wild Wings (@BWWings) January 21, 2020
The chain wrote in a press release:
According to Buffalo Wild Wings gaming partner BetMGM, the moneyline for the game going into overtime opened at +875, meaning a $100 bet would net $975 (including stake) if the game goes to OT. This translates to Vegas thinking America has approximately a 10% chance of winning free wings!
You’ll have to wait to claim your order, though: The offer requires consumers to dine in the United States or Canada on Feb. 17 from 4–7 p.m. local time.
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