Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep

Good morning, PR pros:

Marketers looking to capture attention can take a lesson from a young boy’s roadside stand in Brigham City, Utah, which caused several to do a double take.

A few people called the city’s police department to report that the child was selling “ice cold beer,” which he was—ice cold root beer. The detail was small enough to require a closer look, causing officers and reporters to deem it a marketing win.

https://www.facebook.com/BCPoliceDepartment/posts/2362446190690766

Can a little ambiguity spice up your message? On the other hand, make sure your language doesn’t have a double meaning that will leave you apologizing to your audience later.

Here are today’s top stories:

Bud Light recently tweeted quips regarding the now-viral Facebook event to raid Area 51. The page, created as a joke, has spread across social media, and several brand managers have tried to grab the trend’s coattails.

Screw it. Free Bud Light to any alien that makes it out. https://t.co/AOWOYL3Oyp