Bloomingdale’s apologizes for ‘date rape’ reference in holiday ad
The retail chain received heavy criticism over what many social media users called ‘insensitive’ and ‘offensive.’
Apparently Bloomingdale’s didn’t get the memo.
Check out this holiday-themed ad from the brand:
#Bloomingdales encourages you to date rape your friend for the holidays pic.twitter.com/o1Rz4JVMgO
— Natalie Bee (@ghostinmarble) November 11, 2015
The text of the ad reads, “Spike your best friend’s eggnog when they’re not looking,” as a man stares at a chuckling woman holding a clutch in one hand and what we can only assume is a disgusting glass of non-spiked eggnog.
How much do you want to bet someone at Bloomingdale’s this week uttered the phrase, “Who approved this?”
I’ll give you one guess as to the Twitter reaction (hint: It rhymes with “schnegative”).
#Bloomingdales says to spike a friend’s eggnog when they’re not looking. Horrific and offensive. Especially if it’s in a plain red cup.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
