Bloomberg joins list of paywall publishers—but will readers subscribe?
The media organization announced a tiered subscription plan, and it’s not the only one to do so. How can these news outlets—and brand managers—persuade readers to pay for content?
Bloomberg is no longer offering its content for free.
The publisher is adopting a metered paywall: You can access 10 articles and 30 minutes of Bloomberg TV’s livestream each month, free of charge. After that, readers will be asked to purchase the “Digital” package for $34.99 each month or the “All Access” subscription for $39.99 monthly. Bloomberg is also offering readers a six-month trial of either package, which costs $9.99 per month.
Both subscriptions include access to the publication’s website and apps, along with its Bloomberg TV livestream, videos, podcasts and daily newsletters. The All Access pass also includes access to BloombergLIVE exclusive events and the publisher’s weekly magazine, Bloomberg Businessweek.
Bloomberg’s editor-in-chief, John Micklethwait, wrote in a letter to readers:
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