Blogger relations: From one-night stand to second date

Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Don’t hate the player. Hate the game.

As any editor can attest, building relationships with contributors is a bit like dating. Sometimes, an author’s story seduces you, leaving you lusting for more, yet he or she plays hard to get. Other times, a fruitful relationship between writer and editor takes hold and grows. Are those wedding bells we hear? And then there are the times when, despite all better judgment, you take a chance on someone because, as your mother so frequently points out, you aren’t getting any younger.

So often, the latter example turns out to be nothing more than a one-time thing. A fling. A hook-up. Oh, sure, you got your story published, but all those nice things the editor said—pillow talk. It wasn’t nearly as good for the reader as it was for you. The good news is you can avoid these one-night stands with bloggers and various publications by heeding the advice of Jessica Edmondson. She shares three tactics with CopyPress on how to turn a single post into a steady contributorship.