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Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
Good morning, communicators:
Ohio Department of Health relied on the power of visuals in a recent video titled, “Space Makes Us Safer”:
https://twitter.com/OHdeptofhealth/status/1248249304600449024
The public service announcement, which racked up 20.5 million views on Twitter alone, shows how much social distancing can lower the spread of COVID-19.
Real Art was the agency behind the video, and its video team lead, Andy Nick, shared a behind-the-scenes peek at creating it:
A lot of people have been asking how we did the @OHdeptofhealth video (aka – the Mouse Trap project). Here's an iPhone clip of our first "shot", which took 8 hours to set up. pic.twitter.com/3xxjiiz2N5
— Andy Nick (@nickAD) April 9, 2020
Nick shared a summary with Adweek, which read, in part:
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