Health Care Marketing Campaign
With quizzes and surveys, MDVIP educates consumers about heart health
The campaign raises awareness, prompting them to seek out further information, winning “Best Health Care Marketing Campaign” in PR Daily’s 2020 Digital Marketing & Social Media Awards.
Heart health begins with information—which in turn begins with knowing what you need to find out.
MDVIP’s Year of Cardiovascular Health put that idea into practice with a robust marketing campaign.
The campaign’s primary tool, the Heart Attack IQ Survey, drove traffic to the MDVIP.com survey landing page, the homepage, and the Heart Attack IQ Quiz.
The campaign yielded these results:
- Member and physician engagement was strong with a 44% open rate, up from 39% in 2018.
- Member led 200+ cardiovascular health member events in 2019, a 100% increase.
- Physicians proactively looked for and treated disease with increased orders for more advanced cardiovascular lab panels.
- A newsletter survey showed 40% of members claimed more knowledge in 2019.
View More Digital PR Social Media Awards 2020 Winners.
Visit Ragan.com/Awards to learn more about awards opportunities.
