For Beloit’s annual report, the ‘human face’ has been there all along

Even when delivering the hard numbers of an annual report, your best bet is a compelling story.

Chartwell Agency worked closely with Beloit Health System to emphasize Beloit’s 50th anniversary, focusing on Deb, whose life story, “A Lifetime of Care,” weaves directly into the health system’s narrative.

Deb was born at the hospital the year it opened, she delivered her children in the Family Care Center, her father was treated at Hendricks Heart Hospital, and her mom received care at Beloit/UW Cancer Center. Deb herself is a nurse in the hospital, as is her daughter.

The team used photo shoots, a video series and graphic design elements to create a through line intertwining the hospital’s half century of care with the patient experience.

The annual report design was so well-received that its elements were replicated throughout the year for other 50th anniversary promotional materials.