PR Daily's Digital Marketing & Social Media Awards winners

PR Daily’s Digital Marketing & Social Media Awards winners are the digital natives and masters of the online realm. It’s harder than ever to attract attention on the crowded digital landscape, but these impressive organizations and industries stood out—in a big way.

Check out their work below, and follow the hashtag #PRDAwards to see all their wonderful work and shout them out.

Digital & Social Media Activity

Blog

WINNER
Health Beat
Spectrum Health

Honorable Mentions

  • Better You Blog, CHI Health
  • Premier Health Now, Premier Health
  • Santa Maria Valley Blog, KPS3
  • The Bottom Line, Kentucky Chamber
  • Cancerwise blog, MD Anderson Cancer Center
  • Food for Thought, Stellar with Reputation Ink

Contest or Game

WINNER
12 Days of Giveaways
Mark’s

Honorable Mentions

  • Cypress Semiconductor Giveaway Contest, The Hoffman Agency
  • Academy Awards Contest, Zaiss & Company and U.S. Vision (JCPenney Optical)

Digital Product or Service Launch

WINNER
ABACUS & INKSTONE US Launch
IW Group

Honorable Mention

  • Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica

Microsite or Custom Website

WINNER
Peace through water, El Salado - Storytelling website
Ferrovial Corporación S.A with Ferrovial

Honorable Mentions

  • VISIT Milwaukee Website, VISIT Milwaukee
  • Lymphoma Research Foundation Website Redesign, The Lymphoma Research Foundation
  • Boldly Learning, UC Davis Health
  • Bringing New Growth to Cator Woolford Gardens, Nebo
  • Stony Brook News Website, Stony Brook University Office of Communications and Marketing

Podcast

WINNER
The Flack Pack PR podcast
Washington Media Group

Honorable Mention

  • Inside the Media Minds Podcast, W2 Communications

Social Listening and Real-Time Response

WINNER
Social media customer support
Dell Technologies

Honorable Mentions

  • Thousands of Stories About One News Item’s Hashtag #tematdlauwagi, UWAGA! TVN
  • #RescueTheDress, Southwest Airlines
  • Cisco SocialBridge: Connecting and Celebrating Customers, Cisco Systems, Inc.

Video

WINNER
One in a Million
Fictionless, LLC and Public Record with U of U Health

Honorable Mentions

  • Abuela's Transit Tips, Miami-Dade County Department of Transportation and Public Works
  • State Street Global Advisors New Economy Video Campaign, MK3 Creative
  • Children’s Health Sends Support Video to WWE’s Roman Reigns After Leukemia Diagnosis, Children's Health

Visual Design

WINNER
#CommunityPowered
Vanguard Communications with American Public Power Association

Honorable Mentions

  • Illusive Networks Interactive Infographic, Merritt Group
  • Death & Company Instagram, bread & Butter

Use of Digital Marketing & Social Media for

Brand Awareness

WINNER
Health Beat
Spectrum Health

Honorable Mentions

  • Holiday Car Decorations, Zaiss & Company and Beardmore
  • LinkedIn Community Building, Swisslog Healthcare
  • Sandia Lab's Social Media, Sandia National Laboratories
  • #WhyIRideDCTA Program Revamp Success, Denton County Transportation Authority

Cause Advocacy

WINNER
Beyond ABC
Children’s Health

Honorable Mentions

  • Pork Rind Appreciation Day, RMD Advertising and Rudolph Foods
  • Indigenous Peoples Day Social Media Campaign, Nottawaseppi Huron Band of the Potawatomi
  • The Heroes Among Us, Crisp

Community Engagement

WINNER
Increasing Organic Engagement
Transamerica

Honorable Mentions

  • PAN Communications' CMO Predictions: 19 Predictions for '19, PAN Communications
  • China Students Education Support Award, Color, Way of Love, NIPPON PAINT (CHINA) CO., LTD
  • Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms

Content Marketing and Brand Journalism

WINNER
Leading in Luxury
Sotheby's International Realty

Honorable Mentions

  • Project: Slay Tax Reform, TaxSlayer
  • “Alizila” —Alibaba Group’s Corporate News Hub and Go-to Resource for China Market Insights, Alibaba Group
  • Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children's Health
  • Health Beat, Spectrum Health

Crisis Communication or Reputation Management

WINNER
Columbia Gas
Nickerson PR

Honorable Mention

  • System Preservation and Restoration Plan, FortisBC

Employee Engagement and Recruitment

WINNER
Life-Changing Careers at MAYO
J. Walter Thompson INSIDE with MAYO Clinic

Honorable Mentions

  • VA Celebrates Nursing Week, J. Walter Thompson INSIDE and U.S. Department of Veterans Affairs
  • Dignity Health: Humankindness, J. Walter Thompson INSIDE and Dignity Health

Event Promotion

WINNER
Techstars Atlanta
Cox Enterprises

Honorable Mentions

  • Food Tech Live!: Launching the First-ever Food Tech Show at CES, Caster Communications
  • CES 2019: Connected, HARMAN
  • Children’s Health Celebrates 10-Year Anniversary, Children's Health
  • ACC. 19: More Than a Meeting, American College of Cardiology

Campaigns

Data-Driven PR Campaign

WINNER
Saint-Gobain HQ Occupant Comfort Study Results Campaign
Saint-Gobain Corporation with the Brownstein Group

Honorable Mention

  • Jackie Gaughan Suite, bread & Butter

Digital Marketing Campaign

WINNER
LOCALiQ and Pinnacle Leverage Multi-faceted Digital Marketing to Create Lasting ROI
LOCALiQ

Honorable Mentions

  • Road to Coachella, Mirrored Media and BMW
  • Age is Just a Number: Nebo and Brookdale Bring New Life to Senior Living, Nebo
  • SCMP—ABACUS & INKSTONE U.S. Launch, IW Group Inc and South China Morning Post
  • Higher Education Success, Kentucky Chamber of Commerce
  • Leave It to PetSafe, GS&F and PetSafe
  • BOSS Revolution: Cheap Global Calling, Magnitude Digital and IDT Telecom Inc.

Email Marketing Campaign

WINNER
FLOR: Using Social Spotlights to Increase Customer Engagement and Revenue Through Email
Nebo

Honorable Mentions

  • Increase Sales By Focusing on the Consumer, C-4 Analytics
  • Global Onboarding Campaign, Copart

Health Care Marketing Campaign

WINNER
Take Command
Deloitte with MHS/DHA Communications Division

Honorable Mentions

  • Know About Nursing, Grayling and Health Education England
  • Premier Health Now, Premier Health
  • KnowYourOTCs.org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org
  • Thought Leadership, Ascension

Influencer Campaign

WINNER
#22Victories
Ogilvy with Medela

Honorable Mentions

  • Cisco Live, Cisco
  • McDonald's x Anna Sui, IW Group and McDonald's
  • Building Your Brand Through the Power of Many, Mercer
  • MyHealthysexualStory: Breaking Down Barriers in HIV Vulnerable Communities, Health Unlimited and Gilead Sciences
  • Road to Coachella, Mirrored Media and BMW
  • Nebo Builds FLOR Brand Authenticity with Influencer Campaign, Nebo

Media Relations Campaign

WINNER
IBM’s 5 in 5: Five groundbreaking scientific innovations that could change the way people work, live and interact over the next five years
IBM

Honorable Mentions

  • Eat, Drink and Support, Defiant Public Relations and Wolfie Productions, Clamorhouse and the Los Angeles Regional Food Bank
  • IBM's AI is Now Ready to Debate You, IBM
  • IBM Q System One: Bringing Quantum Computing from the Lab to the Mainstream, IBM
  • EatDrink Saratoga, Baker Public Relations
  • LEGO Americana Roadshow, Baker Public Relations
  • Nothing Artificial About It: A PR Launch for an AI Mammography Solution, ARPR and iCAD Inc.

Multichannel Campaign

WINNER
Get Real About Diabetes
Novo Nordisk

Honorable Mention

  • Today We, Ketchum and Blue Cross and Blue Shield of North Carolina

PR Campaign

WINNER
A Threatening Amount of Coverage, Engagement and Conversions
ARPR with Coronet

Honorable Mentions

  • DCTA's Positive Train Control Progress Report, Denton County Transportation Authority
  • College Athletics: The Vanderbilt Way, Vanderbilt University

Social Media Campaign

WINNER
Dr. Jim Allison’s 2018 Nobel Prize in Physiology or Medicine
The University of Texas MD Anderson Cancer Center

Honorable Mentions

  • Get Real About Diabetes, Novo Nordisk
  • Start a Plan That Flexes with Yours: Marriage & Baby, New York Life Insurance
  • Cisco Live, Cisco
  • #365 Reasons for McDonald's, Salt Works GmbH and McDonald's Deutschland LLC
  • Travel Ivory Free Campaign, World Wildlife Fund (WWF)
  • Road to Coachella, Mirrored Media and BMW

Specialty Campaign

WINNER
Start a Plan That Flexes with Yours: Marriage & Baby
New York Life Insurance

Honorable Mention

  • McDonald's x Anna Sui, IW Group and McDonald's

Viral Campaign

WINNER
The Old Town Road Comes to State Farm Arena
Atlanta Hawks

Use of…

Facebook

WINNER
How Aflac Navigated Facebook Changes to Support Kids with Cancer
Aflac

Honorable Mentions

  • Relaunching Laura's Lean on Facebook to Build Brand Awareness and Engagement, and Push Sales, Linhart Public Relations
  • 2018 Facebook Engagement, Porter Novelli and Centers for Disease Control and Prevention's Division of Diabetes Translation

Instagram

WINNER
#365 Reasons for McDonald’s
Salt Works GmbH with McDonald's Deutschland LLC

Honorable Mentions

  • Santa Maria Valley Instagram, KPS3
  • Social 'Dores, Vanderbilt University

Instagram Stories

WINNER
Building Community and Increasing Student Engagement Through Lumberjack Branded Gif Sticker Packs and Q&A Student Takeovers
Northern Arizona University

Honorable Mentions

  • 90th Anniversary Alumni Instagram Takeovers, VCUarts
  • WeAreCisco Insta Stories, Cisco
  • Instagram Stories, Baha Mar

Twitter

WINNER
Cisco Live
Cisco

Honorable Mentions

  • A National Day of Mourning!, U.S Department of Veterans Affairs
  • Citrix + Twitter: A Recipe for B2B Social Media Success, Citrix/SHIFT Communications
  • #RescueTheDress, Southwest Airlines

Grand Prize

Grand Prize: Social Media Campaign of the Year

GRAND PRIZE
Know YourOTCs.org
SOMA Strategies with KnowYourOTCs.org