Software company evolves into digital agency

Twenty years ago, Geonetric got its start with two employees creating the prototype of a content management system for a large health care system. Now it’s won first place in the “Agency of the Year” category of Ragan’s 2018 Health Care PR and Marketing Awards.

Realizing other health care organizations could use the same system, the two partners built out the software as VitalSite, leading the company to shift its focus from multiple industries to health care only. Over time the agency’s activities grew beyond updating and marketing a CMS. Today, the digital agency works with national health systems to create content focused on service lines that engage consumers via mobile-optimized experiences. 

Geonetric is now involved in more than 500 websites—impressive growth from its first single Iowa-based customer (who continues to use the agency’s services 20 years later). Geonetric works with 72 health care clients around the United States. The agency’s clients are awarded every year for online excellence powered by Geonetric’s software (though they can also work with other CMS platforms, including WordPress and Drupal) and content. 

The patient comes first, according to Geonetric. “We help ensure the patient has a seat at the decision table; from usability testing to mobile user research to accessibility reviews, we help clients put the site visitor first in every aspect of their site including navigation, design and content.” 

So well-known has the team become that its staff speaks routinely at conferences like the Healthcare Marketing and Physician Strategies Summit and the Healthcare Internet Conference. Its in-house subject matter experts routinely byline articles in key industry publications. As if its work for clients isn’t enough, the agency is also regularly awarded “best place to work” honors, among other forms of recognition. 

Congratulations to the team at Geonetric.