Meet the Internal Communications Team at Nicor Gas

Nicor Gas has supported United Way for nearly 65 years. In 2017, that relationship hit a bump in the road when 10% of the employees left the organization—most through retirement—taking with them their longtime commitment to United Way and resulting in a 20% loss in total employee contributions. The two-person internal communication staff rebranded the campaign through a partnership with the United Way internal employee committee, identifying a series of challenges and brainstorming creative solutions that included new employee education aimed at newer employees and communications targeting field employees, which accounts for most of the company’s staff. By the time the campaign ended, 120 new employees had donated, with 10 donating $1,000 or more.