Meet Events Agency, The Narrative Group

The Narrative Group may be a small boutique agency, but it produces results like a large one. To help McDonald’s promote its Bacon Clubhouse Sandwich, The Narrative Group established a strong McDonald’s presence at Coachella Valley Music Festival. Featuring 7-foot McDonald’s arches, a 57-foot mobile restaurant, a misting tent, private cabanas, musical performances, and celebrity appearances from Leonardo DiCaprio, Kendall Jenner, Ashley Greene, Brittany Snow, Dianna Agron, Joe Jonas, Kellan Lutz, Lance Bass, Nina Dobrev, and others, The Narrative Group’s event secured more than 843,670,000 media impressions and coverage in top-tier outlets such as “Access Hollywood,” AdAge, Daily Mail, “E! News,” People, US Weekly, and Yahoo.