Up and Coming (Under 5 years’ experience)
Meet Up and Coming Professional, Katherine Alt
| What impressed us about Katherine Alt is the way she blends her communications skills with technical savvy. In two years as the communications specialist in BASF’s global Catalysts division, she created and launched two stand-alone external websites, as well as designed and launched a global intranet home page and microsite. To create the microsite, Alt had to dig through an immense amount of content on an old, disorganized site. She analyzed traffic and metrics from the old site to determine what content employees needed most, and built the new site to best suit employees’ needs. We applaud her for undertaking such a large project so early in her career. |
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