Average citizens manage Sweden’s Twitter account

(No, this isn’t a joke.)

They’ve all tweeted on the official Twitter handle for the nation of Sweden (@Sweden). The project, Curators of Sweden, is a campaign by the Swedish institute and VisitSweden, both part of the National Board for the promotion of Sweden. The campaign makes Sweden the first nation in the world to launch such a campaign.

The notion is simple: Once a week, one of the nation’s citizens manage the @Sweden Twitter handle, and they can discuss anything—from daily events to their beliefs and opinions.