As the pandemic subsides, content is more crucial than ever

Much has changed for communicators during the COVID-19 pandemic. Business models are transforming, tactics are shifting and priorities are being reordered. Yet, for PAN Communications, the core of the business remains the same: content.

“Content has become extremely important,” says Mark Nardone, executive vice president of PAN Communications, in a recent Zoom call. “Because our clients and our prospects are looking at the sensitivity of leaning into the content and the conversation.”

Mark Nardone

Nardone says clients have lots of questions about how to speak to external audiences in today’s charged climate: “How do I do it? When do I do it, and with what content do I balance? What’s the pace of my content?”

One of the areas seeing massive growth is executive “thought leadership,” as top execs look to establish their reputation and build a connection with external audiences—from investors to consumers, across a variety of channels.