Are your releases running verbatim? Churnalism.com helps you find out
This new online tool can help you monitor the reach of your press releases—and tell you who’s publishing them word for word.
Heard about the U.K. website Churnalism.com?
It’s simple and extremely useful. You copy and paste your press release into a box, and the site compares it with news article to gauge their similarity.
The service currently compares press releases against U.K. print outlets and the BBC. (We’ve contacted the folks behind Churnalism to see if they’re planning to launch the service in other regions or nations.)
Why is it called “churnalism”? The word refers to the abhorrent practice of newspapers’ taking a news release and turning it into a “news article,” sometimes verbatim.
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