Are you ready for the future of content marketing?
It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts.
As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. It is also important to allocate resources and money for new content.
However, your content marketing efforts should not be viewed as a separate undertaking from your marketing output. Rather, it should be part of your overall marketing. It is your marketing.
Organizations that implement integrated content marketing “prioritize personalization and the customer experience above internal competition and one-way, one-size-fits-all customer communication,” according to NewsCred.
They do this by creating a culture of collaboration.
The future is integrated
Marketing departments are changing. If you’re not integrating, you’re stagnating.
If you want to know how content marketing stacks up against more traditional tactics, or how content is playing a larger role in your marketing strategy, just look at the numbers:
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