Announcing Ragan’s PR Daily Awards finalists

The finalists in Ragan’s PR Daily Awards represent the organizations, communications teams and agencies who created engaging and beneficial campaigns, projects, initiatives and content that led to success for their organizations or clients this past year.

Congratulations to this elite list of finalists.

Stay tuned for the winner announcement in December.

Grand Prize: Outstanding Communications During the Pandemic

• ChenMed: VaxTheNation Campain
• Nebraska Medicine: Nebraska Medicine COVID-19 Communications
• NewsGuild: Save The News
• Retail Business Services: Powering Our People to Deliver Our Promise: Retail Business Services’ Response to COVID-19

Grand Prize: Outstanding Social Justice Communications

• Benecomms: Women in Climate Tech
• Color Of Change: Color Of Change
• VSC: The 100kPledge

Grand Prize: PR Campaign of the Year

• Aflac: 2020-2021 Aflac WorkForces Report
• Clyde Group: Prop 22
• Lucid Motors: Lucid Motors Launch: A Tale of David and Goliath

Activism Campaign

• ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM): AIMM’s “HERE” PSA and #SeeALL Campaign Spark Conversation on Behalf of Those Not Represented in 2020 Emmys
• JOHNNIE WALKER: Jane Walker by Johnnie Walker Celebrates Women Breaking Boundaries with ‘First Women’ Campaign
• VSC: The 100kPledge

Annual Report

• Health Center Partners of Southern California: HCP Annual Report
• Hilton: “Strength Where It Matters” – Hilton’s 2020 Annual Report
• iQ 360: Hawaiian Electric Industries’ 2020 ESG Report
• The University of Texas MD Anderson Cancer Center: FY20 Annual Report
• UC Davis Health: UC Davis Children’s Hospital Annual Report 2020

B2B Campaign

• 10Fold Communications: 10Fold Guides Distributed Cloud Pioneer Volterra through Company Launch and $500 Million Acquisition in 15 Months
• 3Points Communications: Chicago PPE Market
• Diffusion: Elevating Brand Awareness of alliantgroup Through Strategic Thought Leadership
• Haymaker PR: Numerated PPP Blitz
• Hotwire: Avaya + Hotwire: Reinvigorating a 20 year-old-brand
• Mulberry Marketing Communications: GBAC STAR™ Facility Accreditation Program
• Technica Communications: Bezos and Gates Led Series A Funding Garners $14.4 Million in Ad Value Equivalent

Brand Journalism

• Alibaba: Alibaba Group’s Corporate News Site – Alizila
• The Weather Channel, an IBM Company: State Farm: Safety and Preparation

Cause-Related Marketing Campaign

• Casey House: Untold Stories of Stigma
• Jekyll Island Authority: Scute’s School
• Macon-Bibb County: Brookdale Warming Center Communication Plan
• National Honey Board: Honey Saves Hives
• Share Our Strength/No Kid Hungry campaign: Dine, Shop & Share for No Kid Hungry
• VSC: #DropCOVID

Charity Event

• Farm Aid: Farm Aid 2020 On the Road
• Porter Novelli: MusiCares’ Music on a Mission

Community Relations Campaign

• Nickerson: Weston Community Relations
• Violet PR: Choose Topeka

Content Marketing (Health Care PR and Marketing)

• JPA Health: The Lowdown on Low Blood Sugar
• Nebraska Medicine: Nebraska Medicine COVID-19 Communications
• UC Davis Health: UC Davis Health’s Good Food Is Good Medicine

Content Marketing Initiatives

• Children’s Health: Children’s Health Instills Trust with COVID-19 Content Strategy
• Northrop Grumman: Now. Powered by Northrop Grumman
• ShelterPoint Life: COVID-19 Customer Information Campaign
• The Hoffman Agency: The Arizona Sun Shines on TSMC: Recruiting New Engineering Grads to Help Launch TSMC’s New Phoenix Fab

Corporate Communications Campaign

• 3M: 3M State of Science Index Survey
• ABB Installation Products: Cable, Components and Critical Space Exploration – ABB provides Ty-Rap Cable Ties for NASA Mars Perseverance Rover Mission
• Advantest: Leading with INTEGRITY

Corporate Social Responsibility Campaign

• Herbalife: Nutrition for Zero Hunger in Partnership with Feed the Children: Solutions for Global Food Insecurity
• Otis Worldwide Corporation: Made to Move Communities
• Taco Bell and No Kid Hungry: Round Up for No Kid Hungry
• The Home Depot Foundation: Operation Surprise
• Travelers: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
• Volvo Car Canada: Volvo Canada x Conquer CC19

Covid-19 Communications (Health Care PR and Marketing)

• American Psychological Association: Stress in America 2021: One Year Later, A New Wave of Pandemic Health Concerns
• Ascension: COVID-19
• Baptist Health Responds to COVID-19: Baptist Health South Florida
• ChenMed: VaxTheNation Campaign
• Children’s Health: Children’s Health Response to COVID-19
• Cohen Veterans Network: Leveraging Communications to Save Lives, Families and Futures During the Pandemic
• McDermott Will & Emery: After the Curve: Forward-Looking COVID-19 Communications
• Nebraska Medicine: Nebraska Medicine COVID-19 Communications
• Strategic Heights Media: Dr. Arabia Mollette
• UC Davis Health: COVID-19 newsletter
• UC Davis Health: Public Affairs & Marketing Response to COVID-19
• UC Davis Health: Sacramento Hospitals Joint Campaign
• Walgreens/WPP: Walgreens Effort to Build Trust and Overcome COVID-19 Vaccine Hesitancy
• Yale School of Public Health: 2020 Year in Review

Covid-19 Communications Campaign

• 3M: 3M State of Science Index Survey
• Entergy: COVID-19 Employee Communications
• Hillsborough County: Hillsborough County COVID-19 Communications
• HP Inc.: Leading a Global COVID-19 Response: How HP Helped Healthcare Workers Fight a Worldwide Pandemic
• McDermott Will & Emery: Going the Distance to Deliver COVID Guidance
• Nebraska Medicine: Nebraska Medicine COVID-19 Communications
• Our Lady of Perpetual Help Church: OLPH Church and our outreach to Parishioners during the time of COVID.
• Walgreens/WPP: Walgreens Effort to Build Trust and Overcome COVID-19 Vaccine Hesitancy
• Walker & Dunlop: Walker Webcast
• Womply: Womply COVID-19 PR Campaign

Covid-19 Related Event

• American Medical Association: COVID-19: The importance of science in an era of distrust and disinformation
• BizHack Academy: #BizHackLive: A “Digital Vaccine” For Entrepreneurs and Business Owners
• GENYOUth: Taste of the NFL @Home
• Mars Petcare: 12th Annual BETTER CITIES FOR PETS™ Adoption Weekend Goes Virtual
• The American Cleaning Institute: The American Cleaning Institute and Good Housekeeping Institute Host the Discover Cleaning: Inside and Out Summit

Crisis Communication Campaign

• Entergy Corporation: 2020 Hurricane Season Response
• Macon-Bibb County: Brookdale Warming Center Communication Plan

DE&I Communications

• ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM): AIMM’s “HERE” PSA and #SeeALL Campaign Spark Conversation on Behalf of Those Not Represented in 2020 Emmys
• Ascension: ABIDE
• CBRE: 20 Faces of the CBRE Women’s Network
• Children’s Health: Children’s Health Introduces Employee and Community Resources Amidst Racial Injustice
• Delta Dental: Inclusion in Action
• NewYork-Presbyterian: AAPI Heritage Month
• Roche: Creating an inclusive workplace – “I See You” video

Employer Branding

• American Medical Association: Supporting Employees Remotely at AMA
• Cisco: WeAreCisco
• Veritiv: Warehouse Worker Appreciation Week

Health Care Communications Campaign of the Year

• ChenMed: VaxTheNation Campain
• JPA Health: No One Missed
• NewYork-Presbyterian: My COVID-19 Story
• Schmidt Public Affairs on behalf of the American College of Rheumatology: “My Disease May Be Invisible: But I’m Not”

Influencer Campaign

• CVS Pharmacy with Kaplow Communications: CVS Pharmacy with Kaplow Communications — Beauty & Wellness Programming
• JOHNNIE WALKER: Jane Walker by Johnnie Walker Celebrates Women Breaking Boundaries with ‘First Women’ Campaign
• Technica Communications: Winnebago Influencer Trip Increases Social Media Following by 54 Percent
• The Hoffman Agency: Bowflex Influencers Bring Fitness Home

Investor Relations Campaign

• Perfect Relations Pvt Ltd: Punjab National Bank 2.0 – Mega Merger amid a raging pandemic
• Primoris Services Corporation: Brookii Wootton & Alice Brink

Marketing Campaign

• Aflac: 2020-2021 Aflac WorkForces Report
• ECI Software Solutions: Rethinking Trade Shows with the ECI VR Experience
• Georgia United Credit Union: Georgia United Auto Loan Marketing Campaign
• Greater Phoenix Economic Council (GPEC): #AZFreeToBe
• Walker & Dunlop: Walker Webcast

Marketing Campaign (Health Care PR and Marketing)

• Ascension: “How Are You Feeling Today?” Campaign
• First Person Advisors: Vibes & Vines
• Inspira & Brownstein Group: Blue Hearts for Healthcare Cares
• JPA Health: ACOG Don’t Lump Your Patients Together

Media Pitch

• Blackhawk Network with The Fletcher Group: Blackhawk Network COVID-19 Incentives Report
• KAH Consulting Group: Merger of Largest Black-Led Bank
• Tier One Partners: Tier One Goes Full Throttle with Altair’s Customer Story on Rolls-Royce

Media Relations Campaign

• Aflac: 2020-2021 Aflac WorkForces Report
• American Psychological Association: Stress in America 2021: One Year Later: A New Wave of Pandemic Health Concerns
• Blackhawk Network with The Fletcher Group: Blackhawk Network COVID-19 Incentives Report
• Children’s Health: Children’s Health and COVID-19: A Call to Action and Education
• DrFirst and Bospar: Remote Healthcare and COVID-19
• Exo: Exo Series B+ Media Relations Campaign
• iQ 360: Movers & Shakas: Reimagining Hawaii’s Tourism Industry
• Lucid Motors: Lucid Motors Launch: A Tale of David and Goliath
• Mars Petcare: 12th Annual BETTER CITIES FOR PETS™ Adoption Weekend Goes Virtual
• Mulberry Marketing Communications: Cintas America’s Best Restroom Contest
• Porter Novelli: Navigating a Virtual World: Panasonic at CES 2021
• Proofpoint: EXPECT THE UNEXPECTED: COMBATING THE TOUGHEST COVID-19 CYBERCRIMINALS WORLDWIDE
• Walgreens / WPP: This is Our Shot: Walgreens Effort to Build Trust and Overcome COVID-19 Vaccine Hesitancy

Multicultural Campaign

• Beaman Inc.: Robin Beaman
• Litzky PR: Healthy Roots Dolls Delivers Diversity and Curl Power to the Toy Industry
• Microsoft: Asian American and Pacific Islander Heritage Month Campaign

Newsletter

• Brand Definition: The Check-In
• CBRE: 20 Faces of the CBRE Women’s Network
• Cisco (WeAreCisco): We Are Cisco Blog

Nonprofit Communications Campaign

• Academy of Nutrition and Dietetics: National Nutrition Month® 2021
• ECMC Group: Question The Quo: Empowering Teens on their Higher Ed Journey
• Edkey Inc.: Edkey Student Enrollment Plan
• Herbalife: Nutrition for Zero Hunger in Partnership with Feed the Children: Solutions for Global Food Insecurity
• Pollock Communications Inc.: ADA North East #MakeMilkMoments Social Media Campaign
• The Trevor Project: 2021 National Survey on LGBTQ Youth Mental Health

Original Research

• American Water & Brownstein Group: Scrubbing Up on Hand Washing
• Blackhawk Network with The Fletcher Group: Blackhawk Network COVID-19 Incentives Report
• Edward Jones: Age Wave: The Four Pillars of the New Retirement
• Policygenius: Policygenius Life Insurance Price Index
• Prudential Financial, Inc.: Pulse of the American Worker Survey
• The Conference Board: C-Suite Challenge™
• The Trevor Project: 2021 National Survey on LGBTQ Youth Mental Health

Patient-Focused Content (Health Care PR and Marketing)

• JPA Health: Inspiring Patients Through Cancer Treatment: Notes of EnCOURAGEment
• PIH Health: PIH Health’s Cancer and Heart & Vascular Content
• Schmidt Public Affairs on behalf of the American College of Rheumatology: “My Disease May Be Invisible: But I’m Not”

Podcast

• Defense Intelligence Agency: DIA Connections Podcast
• Ferrovial: Sounds Like Infrastructure
• Navy Federal Credit Union: MakingCents – “Making Your Financial Health Our Mission”
• UPMC Health Plan: Good Health, Better World Podcast
• VMware: Pop Culture Tech Podcast

PR Agency of the Year

• Kaplow Communications
• Ruder Finn
• SourceCode Communications

PR By Vertical Industry

• iQ 360: Movers & Shakas: Reimagining Hawaii’s Tourism Industry
• Ogilvy: Zero In by LG Electronics and Ogilvy
• Sage Communications: Lookout Federal Mobile Security Awareness Campaign
• Strategic Heights Media: Morgan Harper Nichols

PR Campaign (Health Care PR and Marketing)

• DrFirst and Bospar: Remote Healthcare and COVID-19
• JPA Health: Raising Visibility of COVID-19’s Impact on America’s Physicians
• Schmidt Public Affairs on behalf of the American College of Rheumatology: “My Disease May Be Invisible: But I’m Not”

PR Leader of the Year

• Kathy Bloomgarden: Ruder Finn
• Vijay Chattha: VSC
• Heather DeSantis: Publicity For Good
• Seana Sullivan: Roku

PR on a Shoestring Budget

• Gillian Small Public Relations: Cinnadust Seasoning Sweetens 2020 with News of Official Cinnamon Toast Crunch Seasoning Launch
• PlayWise Partners: Launching Swirl & Style Tie Dye Studio Maker
• SPI Group: Strategic positioning sends blog page views into stratosphere

Press Event or Media Tour

• Benjamin Moore: Benjamin Moore Color of the Year 2021 Announcement
• San Antonio Botanical Garden: OrigamiintheGarden2

Product or Service Launch

• Diffusion: Boosting Burrow’s Bottom Line Through Strategic Media Targeting
• Lucid Motors: Lucid Motors Launch: A Tale of David and Goliath
• Nissan: Nissan NEXT Experience

Public Affairs Campaign

• American Medical Association: Putting Science First in the Fight Against COVID-19
• Arrow Communications Group: Don’t Shortchange Education
• Clyde Group: Prop 22
• Smithsonian’s National Museum of African American History and Culture: #Tulsa100- The Tulsa Race Massacre: 100 years later

Social Justice Campaign

• Strategic Heights Media: Black AIDS Institute (BAI
• The Conference Board: Building a More Civil and Just Society
• VSC: The 100kPledge

Social Media Campaign

• AWL Strategies: LLC: Thanks for Being Amazing
• Cisco: Cisco Live
• Cisco: WeAreCisco
• ECMC Group: Question The Quo: Empowering Teens on their Higher Ed Journey
• Entergy Corporation: 2020 Pandemic Hurricane Season Social Media Campaign
• Lucid Motors: Lucid Motors Launch: A Tale of David and Goliath
• Microsoft: Founders Week
• Nebraska Medicine: Nebraska Medicine COVID-19 Communications
• Pollock Communications Inc.: ADA North East #MakeMilkMoments Social Media Campaign
• UC Davis Health: UC Davis Health YouTube Channel
• UPMC Health Plan: COVID Vaccine Instagram Stickers
• VSC: #DropCOVID

Storytelling Campaign

• CBRE: 20 Faces of the CBRE Women’s Network
• Chase and Southwest Airlines with FleishmanHillard: Honeymoons for Heroes
• Entergy: Continuous Connections
• Hilton: Hilton Extends Hospitality Through Online Series, Offering Insider Tips to Make Readers’ Homes More Hospitable During Global Pandemic
• KAH Consulting Group: Merger of Largest Black-Led Bank
• Nissan: Million Mile Frontier

Teams of the Year

• Bellmont Partners
• Cushman & Wakefield: Cushman & Wakefield PR Team
• IT Strategic Communication: Department of Veterans Affairs (VA) IT Strategic Communication Response to COVID-19
• Nebraska Medicine: Nebraska Medicine COVID-19 Communications
• Super Connector Media: Super Connector

Thought Leadership Communications

• Amendola Communications: Amendola Helps Arcadia Rise to the Top with Outstanding Thought Leadership Results
• Capital One: Capital One 2021 Car Buying Outlook
• Deloitte Global: A report that meets the moment: Addressing the urgent need to support women at work during and beyond the pandemic
• DHL: DHL Global Connectedness Index
• Philip Morris International: People at the Center: Humanizing Executive Voices in 2020
• Proofpoint: Cybersecurity in a pandemic: the inside story
• PRSA Silicon Valley Chapter: #FridayForum Thought Leadership Series
• Prudential Financial: Inc.: Pulse of the American Worker Survey
• Rachel Kay Public Relations: Rachel Kay Public Relations Thought Leadership During COVID-19
• The Zebra: The Zebra – State of Auto Insurance 2021
• VMware: “Business Continues” Thought Leadership Campaign
• Zer0 to 5ive: The COVID Slide: Measuring & Mitigating the Impact of the COVID Crisis on Student Achievement

Thought Leadership Communications (Health Care PR and Marketing)

• Ascension: Thought Leadership
• NewYork-Presbyterian: Health Matters Today
• Sterling Communictions: Cloudticity Thought Leadership

Use of Data or Measurement

• 3M: 3M State of Science Index Survey
• Aflac: 2020-2021 Aflac WorkForces Report
• ECMC Group: Question The Quo: Empowering Teens on their Higher Ed Journey
• Entergy: Continuous Connections
• The American Cleaning Institute: Grounding COVID-19 Communications in Data – The American Cleaning Institute and Consumer Perceptions on Cleaning

Video (Health Care PR and Marketing)

• CommonSpirit Health: Honoring Nurses Week in 2021
• NewYork-Presbyterian: NICU Proposal
• UC Davis Health: Separating Conjoined Twins

Video Campaign

• HUNTER: Scotch Painter’s Tape Paints It Forward
• Roche: Creating an inclusive workplace – “I See You” video

Viral Campaign

• BMLPR & Empower: American Standard: #Flush2020
• Plenty of Fish: The New “F-Word”: Fauci-ing
• Portent: MagellanTV Dream Job: Proof That Crime DOES Pay

Website

• Amazon: Amazon Science
• AWL Strategies: LLC: www.awlstrategies.com
• The Hoffman Agency: TSMC Website Attracts Engineering Grads in Their Own Language

One Response to “Announcing Ragan’s PR Daily Awards finalists”

Ronald N Levy says: November 17, 2021 at 7:58 am

Clients and employers will compete for the services of these finalists.
Three realities will increase demand for PR’s best performers.

.1. MONEY IS OUT THERE. Stimulus money, unemployment money and
Especially the huge amount of money saved during the pandemic will
make some accounts winners and others less successful. PR will in many
cases make the difference.

.2. MONEY IS AT RISK. Giant companies like Google, Facebook, Amazon,
Walmart Exxon and others may lose billions a year—or make more billions than ever—depending on what Washington does. PR may determine the outcome for many
accounts. Many foreign accounts and even leaders of some domestic
companies want PR to influence “the people who matter.” But lobbyists
know, and clients are learning, that the people who matter are the
VOTERS because repeatedly Washington does what the voters want.
What helps create success on K Street is success on Main Street.

.3. MONEY MAY LOSE OR GAIN VALUE depending on government action
regarding inflation, imports, jobs, student loans, tariffs, healthcare and a
dozen other issues on which PR may largely affect the outcomes. Clients
once looked to PR for winning slogans or gimmicks but thanks to Omnicom
and others it’s increasingly clear that at the core of winning PR programs
is the TRUTH.

Not just truth in communications to the public but also in “what we
should do” and “what we accomplished” communications to clients.
Recent wisdom in PR Daily quotes a Ketchum EVP that essential to PR
success is the question: DID WE BENEFIT THE CLIENT by creating
behavior change?

A Porter Novelli EVP quoted by PR Daily points to another urgently
Important question about PR success: DID WE BENEFIT THE PUBLIC?

The Ragan finalists, firms and individuals, have the pleasure of answering
YES to the question DID WE BENEFIT OURSELVES? As the importance of
PR success grows because the money riding on PR keeps growing, the
rewards may become more lavish for winners and finalists in these
award competitions.

The Omincom savants may know better than I do whether it’s really more
blessed to give than to receive, but a TRUTH is that the finalists in this PR
competition have done both: GIVE clients PR results that are excellent
and sometimes breathtaking, and RECEIVE the likelihood of lavish
rewards. As the amounts of MONEY grow that PR can help bring in
and preserve, so grow rewards for the bringers and preservers

Click here to cancel reply.

Name

Mail (will not be published)

Website