Announcing Ragan’s Crisis Communications Awards finalists

This past year has not lacked in the crisis department.

The companies, organizations and teams on this list didn’t let that stand in their way of creating engaging, effective and powerful campaigns and content—in fact, they thrived.

Congratulations to our list of finalists in this year’s Crisis Communications Awards! Scroll down to see the full list of finalists.

Stay tuned for our winner announcement, coming in early June.

Campaigns and Strategy

Cause-related Campaign

• Bedrock: Bedrock’s COVID-19 Tenant Support
• First Watch: COVID-19 Company Response
• Headspace: Be Kind To Your Mind – Headspace COVID-19 PR & Communications
• MSU Federal Credit Union: #MSUFCUEatsLocal Giveaway
• United Nations Foundation: COVID-19 Solidarity Response Fund for WHO

Covid-19 Campaign

• Academy of Nutrition and Dietetics: Strategic Communications and Creative Media teams
• American Association of Critical Care Nurses: Critical Nurse Content Needs
• American Cleaning Institute: American Cleaning Institute Provides Clarity on COVID-19 Cleaning Practices
• Baystate Health: Marketing & Communications
• Blue Cross and Blue Shield of Louisiana: COVID-19 Communications Campaign
• College of DuPage: Wendy Parks
• Covia: COVID-19 Task Force
• Entergy Corporation: Corporate Communications
• Headspace: Be Kind To Your Mind – Headspace COVID-19 PR & Communications
• IBM: IBM Response to COVID-19: The Multiplier Effect of Trusted Information & Commitments
• InVision Communications: Pivot Campaign
• KeyBank: Corporate Communications Team
• Maximus: COVID-19
• Orleans Parish Communication District: OPCD Public Engagement Team, Marcus Creel (Manager), Chelsea Porché (Specialist)
• Radiological Society of North America: COVID-19 Task Forces and RSNA Journals
• Shell Singapore: Shell Singapore External Relations
• State Farm Insurance Companies: Public Affairs Department
• The AES Corporation: COVID-19 Campaign
• United Nations Foundation: COVID-19 Solidarity Response Fund for WHO
• Vonage: Corporate Communications
• Wipfli LLP: Marketing team

Employee Communication

• America’s Most Convenient Bank: COVID-19 Colleague Communications, TD Bank
• SAP: SAP Crisis Communications – COVID-19 Rotation Model
• Shell Singapore: Shell Singapore External Relations
• Siemens Mobility: SMO Connect
• University of Iowa Health Care: Internal Communications

Executive Communication

• America’s Most Convenient Bank: COVID-19 Colleague Communications, TD Bank
• McAfee: Paula Duarte
• Siemens Mobility: SMO Connect
• St. Jude Children’s Research Hospital: James R. Downing, MD, COVID Communication

Global Response Campaign

• The AES Corporation: COVID-19 Campaign
• United Nations Foundation: COVID-19 Solidarity Response Fund for WHO

Media Coverage

• Baystate Health: Marketing & Communications
• Con Edison: Media Relations
• Lime: ReThink Your Ride

Media Relations Campaign

• Lime: ReThink Your Ride
• Shell Singapore: Shell Singapore External Relations

Public Relations Campaign

• NRPR Group: NRPR Group Partners with LA Comic Con to Convey a Message of Optimism and Concern in Midst of COVID Crisis
• West Side Community Organization: Emerald Digital/HeraldPR

Social Justice Campaign

• Advancement Project: Joshua Garner/
• MSU Federal Credit Union: #MSUFCUEatsLocal Giveaway

Social Media Response

• Baystate Health: Marketing and Communications
• Entergy Corporation: 2020 Pandemic Hurricane Season
• European Wax Center: European Wax Center
• MSU Federal Credit Union: #MSUFCUEatsLocal Giveaway

Crisis Response by Industry

Food and Beverage

• Kroger: COVID-19 Response
• SMC Communications: Breaking Bread

Health Care

• Blue Cross NC & Ketchum: Corporate Communications Team – COVID-19 Communications
• SCL Health: System Communications
• Seattle Cancer Care Alliance: Communications team

Manufacturing/Energy

• Entergy: Storm-response Communications
• General Motors: Mobilizing to Combat a Global Crisis
• Siemens Mobility: SMO Connect

Nonprofit/Association

• Sachs Media: Preserve Bonnet House
• Covia: COVID-19 Task Force
• American Association of Critical Care Nurses: Critical Nurse Content Needs

People and Teams

CEO “Grace Under Pressure” Award

• Dr. Eric Dickson, President and CEO: UMass Memorial Health Care
• Dr. Mark Keroack, MD, MPH, President & CEO: Baystate Health

Crisis Communications Teams of the Year

• Baystate Health: Marketing & Communications
• Blue Cross NC & Ketchum: Corporate Communications Team – COVID-19 Communications
• Global Communications: Business Critical Communications Team
• Headspace: Be Kind To Your Mind – Headspace COVID-19 PR & Communications
• Pittsburgh International Airport: Marketing, Communications & Customer Experience Team
• Siemens Mobility: SMO Connect

Learn more about Ragan’s and PR Daily’s awards programs here.