Announcing Ragan’s 2020 PR Daily Awards finalists

The finalists in Ragan’s 2020 PR Daily Awards represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year. Congratulations to this elite list of finalists. Stay tuned for the winner announcement in early 2021.

Campaigns, PR Events and Publications

Automotive Campaign

• Landis Communications and Velodyne Lidar, Inc: Strategic PR Campaign – Automotive
• Mirrored Media: BMW IconicSounds Electric
• Nissan North America: Overall Sentra PR/Social/Marketing Campaign
• Ogilvy and Intel: Inside the AI Black Box: Mobileye
• RepairSmith: RepairSmith Donates $100K in Free, ‘No-Contact Car Repair’ Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic

B2B Campaign

• Affect: LLamasoft COVID-19 Story Hijacking Campaign
• G&S Business Communications: DuPont Customer Narrative Program
• Oracle: Movember
• Oracle: “One Size Doesn’t Fit All” Research Campaign
• Proofpoint and Axicom: Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
• Synamedia supported by Breakaway Communications: How to Get “Up Close and Personal” for Big Results…Virtually with #SynaMEDIAday

Beauty, Fashion or Lifestyle Campaign

• 1Milk2Sugars: NIVEA Oil-Infused Body Lotions
• Jeneration PR: Keeping a beauty brand fresh in the era of COVID-19
• Sally Beauty Holdings: My Black Is Beautiful

Branding Campaign

• Blue Yonder: JDA Software Becomes Blue Yonder
• Dashlane: Unnamed Temporary Sports Blog
• GS&F: Salata Salad Kitchen Rebranding
• IBM & Precision Strategies: IBM Policy Lab
• IFS: For the Challengers
• INLIVIAN: Housing Redefined
• MWWPR & Milbank: The Modern Milbank

Cause-Related Marketing Campaign

• IW Group: #WashTheHate
• OkCupid: #BlackLivesMatter Badge
• Oracle: Movember
• SSPR: El Paso County Public Health Department COVID-19 Campaign
• SPACE.tm and Johannesburg Stock Exchange (JSE): #Trade4Solidarity

Community Relations Campaign

• College of DuPage: Up to S.N.O.W. Good
• IW Group: McDonald’s Asian American Community Engagement
• Landis Communications and Save the Redwoods League: The Campaign to Save Alder Creek
• RepairSmith: RepairSmith Donates $100K in Free, ‘No-Contact Car Repair’ Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
• The Home Depot Foundation: Operation Surprise
• U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak

Content Marketing and Brand Journalism Campaign

• 1Milk2Sugars: Yves Rocher
• Clarity: Entrupy’s State of the Fake: Leading the Conversation on Product Counterfeiting

Corporate Communications Campaign

• Barings: #BaringsWFHLife
• Love’s Travel Stops: Road to 500
• Navy Federal: Best Careers After Service
• R1 RCM: R1 is Grateful
• The National Museum of African American History & Culture: We Return Fighting
• V2 Communications: From Kanye to Daniel Dines: Securing a Forbes Cover Story

Corporate Social Responsibility Campaign

• Clyde Group and Rover.com: Domestic Violence Foster Program
• Ogilvy and Medela: Breastfeeding Uncovered: Four Women, Four Journeys
• RB: RB’s Healthy You, Healthy Planet
• The Colony Project and Aphria Inc.: Plant Positivity Winter Garden
• U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak

Crisis Communication Campaign

• College of DuPage: ChapsUnite
• ESPN: COVID-19 Response Plan
• NewYork-Presbyterian: COVID-19 Response
• SPM Communications: Crisis During a Crisis: Turning Two Negatives into a Positive
• UW Medicine: UW Medicine Covid-19 Crisis Response

Education Campaign

• APCO Worldwide and North Carolina Community College System: Your Hire Education
• IW Group: McDonald’s Asian American Education Initiative
• Lifelong Learning: Learn4Life Pandemic Response Communications
• Ontario Secondary School Teachers’ Federation: Better Schools, Stronger Economy

Entertainment Campaign

• IW Group: Godzilla x Steve Aoki x Johnny Dang
• National Geographic: COSMOS: POSSIBLE WORLDS MEDIA RELATIONS CAMPAIGN
• National Geographic: NATIONAL GEOGRAPHIC’S 2020 EARTH DAY  INTEGRATIVE MARKETING CAMPAIGN

Event Marketing Campaign

• Citizens Bank: Made Ready
• Layton Construction: Healthcare Design Expo 2019

Hospitality, Travel or Tourism Campaign

• Peppercomm: Restarting the travel industry from zero: Peppercomm and Flagship for trivago
• The Atkins Group and South Padre Island CVB: Cook Your Catch

Influencer Campaign

• ANDER & Co: Miami’s Gio Midtown Tap Takeover
• Dole Food Company: Silver Lining Selfies
• Epson America, Inc: Epson + Shaq “Just Fill and Chill”
• GS&F: LP House
• Mirrored Media: BMW Road to Coachella 2019
• Praytell and evian: So Good You’d Do Anything For It
• Technica Communications: Winnebago Accessibility-Enhanced RV Influencer Trip Garners Nearly 8 million Social Media Views

Location-Based Campaign

• ANDER & Co: From Junior to Juggernaut: Building the Centennial Bank Brand in Florida
• Shirley & McVicker Public Affairs: Citizens for Responsible Solar

Marketing Campaign

• APCO Worldwide and North Carolina Community College System: Your Hire Education
• Citizens Bank: Made Ready
• Pollock Communications: Moon Cheese Marketing Campaign
• Quicken Loans Public Relations: Rocket Mortgage Classic
• The Brand Guild: Back To School With Yoobi
• Whereoware and Cuisinart: Air Fryer

Media Pitch

• Brand Definition: TV or Vitamin D?
• College of DuPage: Scooby Doo
• NewYork-Presbyterian: Staff Sing in COVID Units
• Peppercomm: D’Artagnan: Moving the meats online during COVID-19

Niche Campaign

• Ogivly and Intel: Mobileye D.R.I.V.E.S
• Nissan North America: eSports Ultimate Gaming Chairs

Online Newsroom

• Alibaba Group: Alizila
• Blue Cross NC: Newsroom Redesign

PR Event

• 1Milk2Sugars: Laline
• CBRS Alliance: 10Fold Elevates New Mobile Broadband Opportunity to Vital Industry Stakeholders – Ready. Set. OnGo!
• MSL and The Home Depot: The Home Depot Breaks Through Busy Holiday Season with Early Cheer
• Nissan North American: Nissan Versa 2020: The Hill Country Experience
• V2 Communications: Evolving ASG’s EVOLVE

PR on a Shoestring

• Clarity: Entrupy’s State of the Fake: Leading the Conversation on Product Counterfeiting
• E.W. Scripps School of Journalism, Ohio University: Aimee Edmondson book promotion
• TerraCycle: TerraCycle’s Zero Waste Box Program Gives Consumers the Power to Recycle Virtually Anything

Product or Service Launch

• Diffusion PR: Burrow: from D2C startup to lifestyle brand
• Nissan North America: 2020 Nissan Sentra Reveal at Los Angeles Auto Show
• Ogilvy: The Craft Ice House by LG
• RepairSmith: RepairSmith Donates $100K in Free, ‘No-Contact Car Repair’ Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic

Publications

• Association of Equipment Manufacturers: AEM Industry Advisor
• Marathon Strategies: COVID-19 Covered
• MWWPR and Deloitte Global: A generation (and annual report) disrupted: Deloitte’s 2019 Millennial Survey

Social Media Campaign

• Barings: #BaringsWFHLife
• Dole Food Company: Silver Lining Selfies
• IW Group: #WashTheHate
• Mirrored Media: BMW Road to Coachella 2019

Technology Campaign

• Diffusion PR: Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse
• Haymaker Group: Launching The Augmented Reality Social Network of the Future
• Ogilvy and Intel: Inside the AI Black Box: Mobileye
• Ogilvy and LG Electronics USA: LG UltraGear Female Streamer Campaign
• Trevi Communications: RightHand Robotics RightPick2 Product Launch
• V2 Communications: Answering the Call: Tech Solutions for a Nation in Need of More Effective Emergency-Response Services
• V2 Communications: The World is Your Backyard: Launching a First-of-its-Kind Pet Product

Thought Leadership Campaign

• Amendola Communications (for Kaufman Hall): Advocating for Hospitals, Health Systems and Other Institutions amid a Pandemic
• ANDER & Co: Making a Name for Pebb Capital in Saturated CRE Market
• Axicom and Proofpoint: Standing Out in A Cybersecurity Crowd: A Proofpoint Elevation Story
• MWWPR and Deloitte Global: A generation (and annual report) disrupted: Deloitte’s 2019 Millennial Survey
• Pearson: Unwritten: Author and Student Perspectives on the Pandemic.
• The Zebra: State of Auto Insurance

Viral Campaign

• Clearlink: USDISH.com’s Stephen King Campaign: Results So Good—They’re Scary
• Landis Communications and Peninsula Open Space Trust: POST and the Coyote-Badger Adventure
• Mirrored: BMW Road to Coachella 2019

Website

• Ferrovial: Ferrovial Global Website Launch
• Smithsonian Institution / National Museum of African American History and Culture: Talking About Race
• The National Museum of African American History & Culture: We Return Fighting

Health Care PR & Marketing

Blog

• Livongo: Livongo Blog
• UC Davis Health: Good Food is Good Medicine

Content Marketing and Brand Journalism

• JPA Health and National Commission on Certification of Physician Assistants (NCCPA): MyPAnniversary
• UC Davis Health: Year of the Nurse

Digital Publication

• Patient Safety Authority: PATIENT SAFETY: A scientific journal with a patient’s perspective
• UC Davis Health: Year of the Nurse

Marketing Campaign

• MDVIP: Year of Cardiovascular Health
• Omron Healthcare & MWWPR: HeartGuide Launch
• Solutionreach: 202 Comeback Plan
• The University of Colorado Anschutz Medical Campus: This Is Breakthrough

PR or Media Relations Campaign

• Amendola Communications: Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis’ Reputation in the U.S.
• JPA Health/American Association of Clinical Endocrinologists: Up To Here
• Livongo: Livongo COVID-19 Pandemic Response and Messaging Pivot
• Ogilvy and Medela: Designed for Life, Medela Launches Freestyle Flex, Allowing Each Mom FLEX in Her Own Way
• Millennium Health: Millennium Health Commitment to Clinical Excellence
• The University of Colorado Anschutz Medical Campus: This Is Breakthrough

Social Media Campaign

• Blue Cross NC: COVID-19 Response Campaign
• JPA Health / Medicines36: Birth Control is #NotAwkward: Let’s Talk About It

Thought Leadership Campaign

• Amendola Communications for Air Methods: Amendola Helps Air Methods’ No Membership Required Program Take Off
• Zeno Group and AstraZeneca: Making YOUR Cancer OUR Cancer

Patient-Focused Content

• G&S Business Communications: INSIGHTEC Essential Tremor Month 2020
• Miami Cancer Institute: Cancer Patient Education Folders
• UC Davis Health: Good Food is Good Medicine

Video

• Ketchum and Blue Cross NC: Anthem Live-Action Spot
• The University of Colorado Anschutz Medical Campus: This Is Breakthrough

Website Launch or Relaunch

• Edelman and Regeneron: Look To Your Future
• Fiaschetti Communications and Saama Technologies: Saama 2020 Website Refresh
• JPA Health / Milestone Pharmaceuticals: Change of Heart: Relaunching for a Patient-Centric Website
• The University of Colorado Anschutz Medical Campus: This Is Breakthrough

Grand Prize

Grand Prize: Health Care PR and Marketing Campaign of the Year

• Amwell: Amwell Brings Telehealth to the Forefront During COVID-19
• JPA Health / The Physicians Foundation: Vital Signs: Attend to Your Wellbeing
• MDVIP: Year of Cardiovascular Health
• Omron Healthcare & MWWPR: HeartGuide Launch
• The University of Colorado Anschutz Medical Campus: This Is Breakthrough
• UC Davis Health: Year of the Nurse

Grand Prize: PR Campaign of the Year

• Amendola Communications: Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis’ Reputation in the U.S.
• Association of Equipment Manufacturers: CONEXPO-CON/AGG & IFPE PR Campaign
• Axicom and Proofpoint: Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
• U-Haul International, Inc: College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak