Announcing PR Daily’s Content Marketing Awards finalists

Congratulations to this year’s finalists! See who made the short list.

By PR Daily Staff
Dec. 6, 2021

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

Congratulations on this well-deserved recognition. Stay tuned for our winners announcement, coming in January 2022.

Read on to see who made this year’s finalists list.

Grand Prize: Campaign of the Year

Children’s Health: Children’s Health Instills Community Trust with COVID-19 Content Strategy
Degreed: Upskilling Strategy Audit
Kendra Scott: Wear It Like Mom Campaign
Meals on Wheels America: Meals on Wheels America COVID-19 Campaign
NAACP: We Are Done Dying
OneTrust: OneTrust Five-Year Anniversary Employee Engagement

Grand Prize: Content Marketing Strategy of the Year

Dotted Line: Lead Generation Campaign for TKA
Far Out Toys: GLO-UP GIRLS: Show Your GLO!
LDJ Productions: Keys Soulcare
Michigan Medicine: Michigan Medicine’s Michigan Health and Michigan Health Lab blog’s education efforts around COVID-19

[FREE DOWNLOAD: 2023 Internal Email Benchmark Report]

Annual Report

Cofense: Cofense Annual Report
Community Care Plan: 2020 Annual Report
Mars Petcare: Annual Report
KQ Communications in partnership with the National Civil Rights Museum: Year Book Impact Report
Sunrise Banks: Sunrise Banks 2020 Impact Report
Tier One PR: A Relentless Ally: Ally Financial’s 2020 CSR Report
Vital Strategies: Vital Strategies Annual Report 2020

B2B Campaign

ADP: ADP’s Coronavirus Employer Preparedness Toolkit
Dotted Line: Lead Generation Campaign for TKA

Brand Journalism/Online Newsroom

Federal Reserve Bank of Cleveland: The threat of eviction during COVID-19
NYISO: NYISO
Purdue Pharma: Purdue Pharma Corporate Storytelling
The Weather Channel: an IBM Company, State Farm: Safety and Preparedness

Branded Blog

CCC: CCC’s Velocity of Content Blog
Cisco (WeAreCisco): We Are Cisco Blog
DirectEmployers Association: OFCCP Week In Review
eMoney Advisor: The Heart of Advice Blog
NYISO: NYISO
Simply Business: Simply U
TCS Education System: Insight Digital
UC Davis Health: Cultivating Health

Branded Content Series or Publication (Print or Digital) – Consumer

Baker Public Relations: InfluenceHer
Explore Georgia: the Georgia Department of Economic Development, Explore Georgia From Home
Michigan Medicine: Michigan Medicine’s Michigan Health and Michigan Health Lab blog’s education efforts around COVID-19
TCS Education System: Voices magazine
The National Association of REALTORS®: The Way Home, A 3-Part Video and Editorial Series Co-produced by Vice and The National Association of REALTORS®
Travere Therapeutics: Rare Life: Stories of Real People

Branded Content Site

Attentive: Attentive Outlook
Explore Georgia: the Georgia Department of Economic Development, ExploreGeorgia.org | Georgia’s Official Travel Marketing Website’s
Revmade: The Well by Northwell Health, with Revmade
TCS Education System: Insight Digital
TCS Education System: UNBOUND
TCS Education System: Voices digital
UC Davis Health: Open Enrollment — Employee Testimonial Website

Branded Podcast

CCC: CCC’s Velocity of Content Podcast
Ferrovial: Sounds Like Infrastructure
NYISO: NYISO

Content Marketing for the Purpose of Brand Awareness

CooperVision: CooperVision: MiSight® 1 day contact lenses launch
Orthodontics Australia: It Takes a Certain Type of Person
Plenty of Fish: Dating Defined: 2021 Dating Trends by Plenty of Fish
Revmade: The Well by Northwell Health, with Revmade
Shryne Group Inc.: Increasing Brand Awareness through follower growth
UKG (Ultimate Kronos Group): Brand Creation: UKG (Ultimate Kronos Group)

Content Marketing for the Purpose of Customer Engagement

Explore Georgia: the Georgia Department of Economic Development, Explore Georgia Tourism Marketing
Landis Communications Inc.: Automated with Velodyne
TCS Education System: Different By Design

Content Marketing for the Purpose of Employee Engagement

Capital One: Capital One’s Tell Me Something Good
OneTrust: OneTrust Five-Year Anniversary Employee Engagement

Content Marketing for the Purpose of Lead Generation

Dotted Line: Lead Generation Campaign for TKA
Luxury Living Chicago Realty: Consistency as a Key Strategy for Inbound Content Marketing
McDermott Will & Emery: After the Curve: Forward-Looking COVID Communications

Covid-19 Campaign

ADP: ADP’s Coronavirus Employer Preparedness Toolkit
Cushman & Wakefield: Cushman & Wakefield COVID-19 Thought Leadership: Recovery Readiness and Future of Workplace
Franco: The Salvation Army of Metro Detroit’s 2020 Red Kettle Campaign
John Wayne Airport: Welcome Back Campaign
Marino: NYC Hospitality Alliance’s Covid-19 Campaign to Save the Restaurant Industry
Meals on Wheels America: Meals on Wheels America COVID-19 Campaign
Weill Cornell Medicine: Don’t Delay Campaign

Crisis Communications

Amendola Communications (for Vocera): Amendola Amplifies Vocera’s Voice During Pandemic
K11 Concepts Limited: Turning a COVID-19 Crisis into Opportunities
ShelterPoint Life: COVID-19 Communications

DEI Communications

ABC: Soul of a Nation
Amazon Studios: The Playbook
Atrium Health: Community Immunity For All
MGC: #ConverseCityForests
Newman’s Own Foundation: Newman’s Own Foundation Celebrates Black Food Culture for Black History Month

Education Campaign

TCS Education System: Guided by Purpose
The Andrew W. Mellon Foundation, Twenty Ten Twenty-Five
Travelers: Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
Utah Valley University: Wolverine Stories

Email Newsletter

Lockheed Martin: Vector Star Email Newsletter
Pine Castle, Inc.: Pine Castle Newsletter
TCS Education System: TCS at Home

Employee Communications Initiatives

Capital Insurance Group: In With the New: CIG’s CEO Communications Strategy
eMoney Advisor, LLC: Life@Home
NYISO: NYISO
OneTrust: OneTrust Five-Year Anniversary Employee Engagement
Wray Ward: Wray Ward

Health and Wellness Campaign

Katz Institute for Women’s Health & Revmade: Katz Institute for Women’s Health Content Strategy with Revmade
SingleCare: Best of the Best Pharmacy Awards
TCS Education System: TCS at Home

Individual Blog Post

Amendola Communications: Why the most memorable — and powerful — PR is personal
TCS Education System: more: More: MORE
TCS Education System: Ordinary magic in extraordinary times
TCS Education System: The great un-equalizer
UC Davis Health: Eating takeout amid COVID-19: UC Davis expert explains food safety
Vital Strategies: Becoming Your True Identity: LGBTQI+ Advocacy in Peru Leads to Civil Registration Reform

Influencer Content Marketing

CooperVision: CooperVision: MiSight® 1 day contact lenses launch
Far Out Toys: GLO-UP GIRLS: Show Your GLO!
FrazierHeiby: St. Elizabeth Delivers
Keyper Company: Collins and Devan Key Invisalign Campaign
NVE Experience Agency: Tanqueray’s Sunshine in a Glass

Infographics

ShelterPoint Life: COVID-19 Communications

Interactive Content

Explore Georgia: the Georgia Department of Economic Development, Explore Georgia From Home
Miriam’s Kitchen: Communications
TCS Education System: More Than landing page

Interview or Profile

TCS Education System: From ally to accomplice
TCS Education System: In their own words

Media and Entertainment Campaign

ABC: Soul of a Nation
Amazon Studios: The Boys: Planet Vought

Microsite

ShelterPoint Life: COVID-19 Communications

Multiplatform/Omnichannel Content

CooperVision: CooperVision: MiSight® 1 day contact lenses launch
Wreaths Across America: Wreaths Across America Day 2020

Newsjacking or Trend-Related Content Marketing

Digital Third Coast: Buzzworthy Content: Vacations in the time of Covid-19
Ken Garff: We’re Hear for You
Morphisec: Beantown Media Ventures, 2nd Alarm: The Pandemic’s Cybersecurity Emergency
Plenty of Fish: The New “F-Word”: Fauci-ing

Product Launch

Far Out Toys: GLO-UP GIRLS: Show Your GLO!
Intel: How Wonderful Gets Done – Intel’s 3rd Gen Xeon Scalable Platform Launch
Medela: Reimagining a Legacy: Medela Launches Pump in Style® with MaxFlow™ Technology Breast Pump

Social Justice Campaign

NAACP: We Are Done Dying Campaign
TCS Education System: Doing the Work
Vital Strategies: Change. At Your Own Pace

Sustainability/ESG Communication

Annaly: Annaly’s ESG Success
MGC: #ConverseCityForests
OneTrust: OneTrust ESG

Thought Leadership Campaign

Attentive: Attentive Outlook
BackBay Communications: Fiduciary Trust Company: Guiding Clients Through the Pandemic
Cushman & Wakefield: Cushman & Wakefield COVID-19 Thought Leadership: Recovery Readiness and Future of Workplace
Katz Institute for Women’s Health & Revmade: Katz Institute for Women’s Health Content Strategy with Revmade
LeadCoverage: LeadCoverage Executive Visibility Program
Luxury Living Chicago Realty: Providing Clarity In Uncertain Times
NOW Pensions: The Underpensioned Report 2020

Use of Social Media