American shoppers will spend $586 billion this holiday season
Find out what people plan to buy and where and how they plan to buy it.
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Most people start shopping in November, with 31.7 percent kicking things off this month, and most (seven out of 10) plan to spend the same or more than they did last year. Overall, people are planning to spend $586.1 billion on stuff—lots and lots of stuff.
What’s your brand doing to get a bigger slice of that pie?
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