Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Good morning, PR pros:
To show its appreciation for people across the nation, Taco Bell is offering a free taco to each customer during its “Taco Tuesday” promotion. The free beef nacho cheese Doritos Loco Taco will be available March 31 to all drive-through customers:
Now more than ever, we could all use a free Doritos® Locos Tacos. Get yours this Tuesday 3/31 when you visit our drive-thru.
— Taco Bell (@tacobell) March 29, 2020
The promotion has received mixed reactions on Twitter, with some complaining it doesn’t encourage people to #StayAtHome.
Here are today’s top stories:
The rental company has suspended its marketing efforts as its top executives take 50% salary cuts—and its founders will take no salary for six months. By hitting the pause button on marketing campaigns, Airbnb estimates it will save $800 million.
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