After spokesperson’s gaffe, Etch A Sketch basks in PR glow
The firm representing the toy is fielding press inquires like crazy, while Mitt Romney’s communication director nurses his wounds from today’s gaffe.
For Mitt Romney, on the other hand—ouch.
Romney aide and spokesperson Eric Fehrnstrom on Wednesday compared the candidate to an Etch A Sketch, telling CNN how the GOP frontrunner can appeal to moderates:
“Well, I think you hit a reset button for the fall campaign, everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and restart it all over again.”
Not. Good. Particularly when the candidate is trying to shake off the reputation that he lacks conviction for the conservative ideals he claims to espouse. Of course, his opponents, Rick Santorum and Newt Gingrich, along with a slew of Democrats, took advantage of the flap, issuing press statements and tweets.
Gingrich, for example, tweeted: “Etch A Sketch is a great toy but a losing strategy. We need a nominee with bold conservative solutions.”
Etch A Sketch also seized upon the attention, issuing a pun-heavy statement that said:
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