A marketing guide to Snapchat
If you’re wondering whether the visual social app is right for your campaign efforts, consider these aspects of the platform and how young consumers are using it.
Launched a little over five years ago, it has grown significantly, justifiably catching the attention of the big players in business.
Millennials (born early 1980s) and Gen Z (born mid-1990s) favor the app for messaging and chatting with friends. As of 2015, it had about 200 million active monthly users, 60 percent of whom take 400 million snaps a day. As of August 2015, about three-quarters of Snapchat users were buying products online, providing marketers with a good platform for sales and business development.
RELATED: How to attract—and keep—a millennial workforce
Millennials and Gen Z are notoriously difficult to engage using traditional media channels. Given the level of engagement Snapchat elicits in this demographic, it would be foolish for anyone in business to ignore its potential.
What you should know about Snapchat
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
