A day in the life of a social media manager
It takes a lot longer than half an hour to effectively manage a brand’s social media accounts.
There’s an article and infographic that have been going around for the past year or so about how to manage your social media in 34 minutes or less. I must be doing something wrong – or something right – because I’m one of thousands of people who have made social media management their career. Here’s a look at how a social media manager spends her day and why I agree that 34 minutes a day isn’t enough for your social media.
6:00 a.m.: Wake up
The gentle alarm from the Sleep Cycle app wakes me. I tap it and review the statistics. Sleep quality was 92%. That’s pretty good. Since I’ve already got my iPhone in my hand, against my better judgement, I check Facebook. Last night’s post has generated about 200 comments. I’ll have to take a minute to respond to that later. Oh, wait, what did that guy say? This can’t wait. I must reply.
7:00 a.m.: Get ready for work
That minute turned into an hour, and now I don’t have time to exercise. I hop in the shower and have breakfast, which means coffee while reviewing Twitter and some news. My significant other says something I don’t quite catch.
8:00 a.m.: Commute to work
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