What PR tools can and can’t do for your pitching efforts
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
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Your small budget doesn’t have to get in the way of your big plans.
Here’s a witty guide to the Magnificent Seven online tools that have saved this PR pro’s bacon time and again.
The author provides a collection of resources that can help you build better landing pages, boost your Google ranking and create sparkling copy.
Papers, pagers and in-person press conferences were the way of the world before everything turned digital.
These tools can save you time and energy while making it easier to connect with journalists, customers, copywriters, and colleagues.
The cyclist will tell Oprah tonight that he took drugs, a likely start toward rebuilding his image. What tools and tactics might a Lance Armstrong LLC use to rebrand?
These will save your time and your sanity.
Social listening is one of the most important tools at your disposal. Are you taking advantage of it?
Tech for maximizing user-generated content, video and project management top the list from The Campaign Workshop.
As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Video calls, slack channels and Asana all help this PR leader stay organized and in touch with key team members and clients.
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