The holiday season is a great time for catching up on projects pushed to the back burner and planning for the year to come. It’s not the best time for making announcements.
To make sure your PR efforts keep up with this season’s holiday trends, you should check out these five trends, says Mickie Kennedy of PR Fuel . One of the trends: social media. “The rise of social media as an outlet in public relations campaigns is more than just a passing trend, and nowhere is it more noticeable than in holiday marketing,” Kennedy writes. Expect a huge influx of ads and messages from retailers on your Facebook and Twitter this year. — Matthew Royse
Plus, McCormick’s new look spice bottles.
Hallmark used the power of social media to gain visibility and drive engagements through a sweepstakes contest that promoted a special two-part movie event.
Consumers are more guarded with spending, but there’s still so much you can do.
Also: Cracker Barrel embraces nostalgia for Thanksgiving parade float, Macy’s debates spinning off e-commerce business, and more.
Also: Reynolds Wrap shares hot dog-inspired turkey recipes, Boeing takes responsibility for Ethiopia crash, and more.
Brand managers hope to show their gratitude for service members with giveaways and freebies.
As long as your organization is precise with its purpose, these celebratory days on the calendar can still be a useful PR tool—but don’t expect reporters to find much to write about.
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
As shoppers move online—and away from brick-and-mortar stores—large chains’ optimism gives way to concerns about the sector. How, now, do they retain customers and investors?
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
It’s sending out a 70-page list of seasonal goodies, hoping to capitalize on the demise of Toys R Us and other chains. Will this old-school tactic reposition the online retailer?
It’s the time of the year to give thanks to those that supported your organization, but sending greetings can be another opportunity to boost your brand.
Halloween hasn’t yet arrived, but PR and marketing pros should already be thinking about their Christmas and New Year campaigns. This infographic shares several tips to implement.
