New social media features and updates to know this week
Updates to X, Meta, Snap and more.
Happy Tuesday, PR and comms pro! We have a fresh batch of the latest social media updates for you to get started on your busy work week. Let’s get to the good stuff!
X
X engineer Nate Esparza posted on the platform that advertisers can now advertise solely to premium subscribers. Esparza posted an example image showing that advertisers can select a “Target Premium Subscribers” option. Below that section is the “Custom audiences” search bar to add other audiences.
Remember when X, well, x-ed headlines from links? Headlines are now back on the web with a twist, according to 9to5Google. Posts with a link preview include the headline in tinier font on the lower left side.
Also, the X Verified account posted on the platform that a new basic verification tier is available for small businesses, clocking in at $200 a month or $2,000 a year. Subscribers get access to features like:
- Ad credits.
- Priority support.
- Gold checkmark.
- Premium + benefits and more.
Facebook users can now see the various websites they’ve visited via Facebook in the last 30 days, according to a Facebook announcement. Links visited from chats on Facebook Messenger are not added to link history. To access the feature:
- Tap your profile pic in the bottom right.
- Select settings and privacy.
- Hit link history.
- Scroll to see link history and select a link to see the page again or hit the X icon at the right of a link to delete it from your link history and select confirm.
- Hit clear all in the top-right section to remove all links from your link history.
Meta technologies could access users’ link history information for ads that are more aligned based on their link visits. Learn more here.
Social media professional Alessandro Paluzzi posted on X that Instagram is building up its public collections. You know those posts you save for later only to probably never look at again? He shared an introductory screen image on collections that encourage people to show others what they are interested in.
“Now you can add collections to your profile so people can see what you’re into,” the image noted. “Just open a collection and choose who can see it.” Users who get that notice can select “OK” to make it viewable if they choose.
Prepare to be intrigued or slightly horrified as these collections make their rounds.
Threads
Instagram Head Adam Mosseri posted on Threads that some users want answers about the “questionable stuff” they’ve seen recommended to them on Threads recently.
Mosseri said that the platform has seen issues in the last few weeks with low-quality recommendations that don’t technically violate Threads’ community guidelines “but kind of go right up to that line.”
“We’re working on improving it, a lot more work to do but expect it to get better over the next few weeks,” Mosseri said.
Snap
Snap Inc. tapped tech provider Samba TV to give measurement information to Snap advertisers in the entertainment space according to a press release.
“As a result of the partnership, media and entertainment brands advertising on Snapchat can measure conversion outcomes using Samba TV’s currency-grade VTR solution to gain a clear understanding of how their campaigns drive new viewers to linear and streaming programs, and measure lift across their media strategies,” according to the announcement.
Sherri Kolade is a writer and conference producer at Ragan Communications. She enjoys watching old films, reading and building an authentically curated life. Follow her on LinkedIn. Have a great PR/comms speaker in mind for one of Ragan’s events? Email her at sherrik@ragan.com.
