Why PR pros need to understand internal comms

Even if your job is largely in PR, you still need to have your finger on the pulse of what employees of your organization think, feel and have to offer.

Yes, employees are one of the most valuable publics we can serve. Often messaging directly to employees is the domain of our colleagues in internal comms, but those of us on the external side of the house ignore them at our peril.

“When you are thinking about big moments of transformation, it is absolutely impossible to do this effectively and bring people along the journey with you,” said Bradley Akubuiro, partner at Bully Pulpit Interactive.  “unless you are thinking about how what you’re saying to employees helps them connect with the vision, and how what you’re saying to investors and to the external parties that you’re dealing with helps them understand how you’re going to bring those employees along to execute against your outcomes that are stated.”

If you can’t achieve those things, Akubuiro added, you’re unlikely to be successful.