These are the latest strategies shaping the future of communications

In a media landscape filled with uncertainty, misinformation and heightened stakeholder sensitivities to the news of the day, communications professionals are more vital than ever before. To stay ahead of these changes and keep stakeholders informed, it’s crucial that your comms department makes use of the latest tools, technologies and trends.

This November, the comms trend-spotting event of the year will arrive in Austin, TX, just in time for you to shape your 2024 comms strategies. The Future of Communications conference will bring together communication professionals from across the globe to network and learn from comms pros who will showcase cutting-edge strategies and trends that  will chart the course of the industry over the next several years.

The Austin event is designed for communicators of all levels, aiming to provide attendees with the invaluable insights and practical knowledge they need to navigate the rapidly-evolving landscape of communication. The agenda has been released, and highlights include:

• Future-Proofing Comms: What’s Next in AI, Tools and Technology. In this panel discussion, AI experts will share insights on the rapid innovations in automation and AI that have created new tools for communicators – and why becoming an early adopter of emerging tech is not without its risks.
• Shaping Change Comms: Smart Strategies to Break Through the Noise. It’s crucial for organizations to be prepared to communicate strategically and sensitively, whether it’s updates on acquisitions, layoffs, return to office or major news events. We share out-of-the-box techniques like infusing humor to help keep engagement and spirits high (and when it can’t).
• Data-Driven Storytelling in an Age of Short Attention Spans. Learn how to lean into data to help better understand your audiences, as well as the storylines and messages they want to hear. This session includes a preview of emerging AI storytelling tools — plus how to upskill storytellers into data scientists (and vice versa).

These sessions represent just a glimpse of the comprehensive agenda, which promises to equip communication professionals with the tools and strategies necessary to thrive in the fast-paced world of modern communications. As comms professionals play a critical role in managing reputation, mitigating potential risks, and preserving brand integrity – and it’s more critical than ever to remain on top of trends.

Join Ragan in Austin from November 6th to 8th, and be part of this transformative experience. Don’t miss out on the chance to shape the future of communication and propel your career to new heights. Register now!