How Samsonite takes Earth Day beyond ‘pretty pictures’
The travel brand is using the holiday to encourage customers to sustainably see the world. Here’s how it sees ESG as part of its essential brand mission.
For Samsonite, telling its story of sustainability and environmentalism has become a high priority.
For 2022, the luggage company is highlighting its efforts to make its products from recycled materials, as well as environmental benefits of its bags’ durability.
“In our pursuit of sustainability leadership, we recognize that the most sustainable product is one that lasts,” says Ezequiel Hart, Samsonite’s global head of sustainability. “It’s straightforward: a product that lasts twenty years, for example, will have one-quarter of the impact over that period relative to four products that each last just five years before needing to be replaced. So, our priority is to ensure that our products are built to last.”
The brand is also pursuing a special Earth Day campaign, partnering with Iris Worldwide, part of the global Cheil Network. The campaign is using photographs to tell stories about sustainable travel in different cities, “unpacking the decisions that travelers make.”
(Images courtesy of Samsonite)
Samsonite chose to work with Iris on the campaign because of their shared values around sustainability.
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