5 sensible ways to help clients during the coronavirus crisis

John Lennon’s song “Nobody Told Me” imagines a world where it’s difficult to understand what’s happening and hard to get anything done.  Sound familiar?

As the coronavirus bears down on us, professionals in many fields are expected to maintain their composure, sometimes against great odds. Public relations professionals aren’t saving lives but we’re influencing what people think and how they feel. We might be dealing with confinement or anxiety but it’s our job to help clients and their audiences through get this crisis as calmly as possible.

When we tackle crisis situations, we usually have the advantage of objectivity. We address a disaster for clients, not with them. It is their problem, not ours. Right now, we’re experiencing the crisis together and its impact is severe.  We don’t know the end date or the outcome and it’s difficult to suggest solutions.