Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media
Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.
Good morning, PR pros:
Beyoncé has launched her new Ivy Park collection, but the clothes have looked surprisingly familiar to some U.K. shoppers.
https://twitter.com/beyoncoe/status/1218227033689509888
Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The chain’s Twitter channel was also able to join the fun:
Repping since 1869 😉 #sainsburys pic.twitter.com/a5VwkKnu5A
— Sainsbury's (@sainsburys) January 17, 2020
Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. However, if you plan on poking fun at a beloved celebrity like Beyoncé, you should be prepared for the backlash.
https://twitter.com/taeyonce_b7/status/1218234125108305920
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