PR Daily's Media Relations Awards winners

PR Daily’s Media Relations Awards winners know how to earn coverage. They built beneficial connections and relationships with journalists and media outlets to deliver their clients’ or organizations’ stories to larger audiences.

Check out this year’s winners below, and follow the hashtag #PRDAwards to take a closer look at their work and shout them out.

Campaigns

Brand Messaging or Positioning Campaign

WINNER
Best Cities After Service
Clyde Group with Navy Federal Credit Union

Honorable Mentions

  • American Water’s Camden HQ Communications Plan, American Water/Brownstein Group
  • Creating the "Autonomous Brand Safety" Category for CHEQ, Clarity PR
  • Cancer Coverage Communicates, Launches Mission of the MART, Stony Brook University Office of Communications and Marketing
  • IBM
  • From Heartbreak to Hard Hats: Building for the Future of Minnehaha Academy, Beehive Strategic Communication
  • Snoozetern, Mattress Firm

Cause Marketing Campaign

WINNER
#HitMeWithYourFluShot
Christiana Care Health System

Honorable Mentions

  • Microplastics, National University of Ireland Galway (NUI Galway)
  • Campaign to Change the Negative Behavior of Parents Causing Child Falling from Balconies and Windows of Residential Buildings, Sharjah City Municipality
  • Women Transforming the Workplace, Randstad Canada
  • R&J Helps NJ Connect for Recovery, R&J Strategic Communications with NJ Connect for Recovery
  • 9/11 Male Breast Cancer Awareness, Butler Associates with Barasch McGarry Salzman & Penson
  • Increasing Awareness of the Prevalence of Food Allergies, Clyde Group with Food Allergy & Research Education

Crisis or Reputation Management Campaign

WINNER
Ringing the Bell for Tourism: VISIT PHILADELPHIA's response during the Government Shutdown
VISIT PHILADELPHIA

Honorable Mention

  • Santa Fe Crisis, University of Texas Medical Branch

Executive Visibility Campaign

WINNER
Getting Personal: Executive visibility for a bold startup CEO
Sterling Communications

Honorable Mentions

  • Overlake Out Front, Overlake Medical Center and Clinics
  • Creating a Cybersecurity Leader: A Proofpoint Elevation Story, Proofpoint
  • Brand Building Through Executive Visibility: Revolutionizing Trucking & Logistics, Haymaker

Global Media Relations Campaign

WINNER
Carbon Engineering
Yulu Public Relations and Carbon Engineering

Honorable Mentions

  • Johnson & Johnson Health for Humanity, Porter Novelli with Johnson & Johnson, Natalia Salomao, Global Corporate Media Relations at Johnson & Johnson
  • Visit California Highway 1 Dream Drive, Visit California
  • Hacking Through the Cybersecurity Noise, Proofpoint

Government or Public Affairs Media Relations Campaign

WINNER
Campaign for Fair Aluminum Pricing
The Herald Group with The Beer Institute

Honorable Mentions

  • "Don't Blow It," Noisy Trumpet
  • Firefighters Cancer Care Bill, ADG Strategy Group with IAFF Local 1403

Integrated Marketing Communications Campaign

WINNER
Protect Florida Democracy
Sachs Media Group with The Florida Bar

Honorable Mentions

  • Chili's Birthday 2019, Chili's Grill & Bar
  • #PerfectTogether, Truth Communications with Mission Food Malaysia
  • Project Debater, IBM
  • OLAY #KillerSkin Super Bowl Campaign, TAYLOR/Small Girls PR with P&G's Olay

Social Media Campaign

WINNER
Soy Mobiker
MG Consulting with Mobike

Honorable Mention

  • Linus Tech Tips “Wi-Fi Networking is FINALLY Getting Interesting,” Cisco Systems

Thought Leadership Campaign

WINNER
Bank on It: A Thought Leadership Campaign for Rabobank
CBD Marketing with Rabobank

Honorable Mentions

  • Building Business Resilience: The Risk Institute’s Research Promotes Effective Risk Management, Belle Communication with The Risk Institute at The Ohio State University
  • Thought Leadership of President Ronald A. Crutcher, University of Richmond
  • 2019 “Executive Perspectives on Top Risks” Survey Campaign, Protiviti
  • Leveraging a Lawyer's Impeachment Experience to Secure National Media Coverage, Reputation Ink with Lightfoot, Franklin & White LLC
  • Legal Expertise and Commentary, Butler Associates with Davidoff Hutcher & Citron LLP
  • Real Estate and Fair Housing Thought Leadership, Ashby & Graff Real Estate

Events

New Product or Service Launch

WINNER
Emirates' SCL Route Launch
MG Consulting

Honorable Mentions

  • Pepperoni Pucker, BML Public Relations with Villa Italian Kitchen
  • “Business Chemistry: Practical Magic for Crafting Powerful Work Relationships” book launch and media campaign, Deloitte
  • Jabra CES 2019, LEWIS with Jabra
  • Luxury Garage Sale Pop-Up Shop 2018 Tour, IntraLink Global
  • #SoyMobiker, MG Consulting with Mobike
  • Meet ibi, the Smart Photo Manager, PMK*BNC with Western Digital

Press Event or Media Tour

WINNER
G for Good: Peru
G Adventures

Honorable Mentions

  • Frontier Airlines World Mastercard Relaunch, O'Malley Hansen Communications with Barclays
  • Hospitals Against Violence News Conference, Bristol Hospital
  • Discover the Ride, Informa
  • D61+ LIVE 2018, Sling & Stone and CSIRO's Data61
  • The Ultimate Gentleman's Weekend Press Trip, The Cosmopolitan of Las Vegas
  • Topping Out, Seminole Hard Rock Hotel & Casino

Stunt or Special Event

WINNER
From Crazy Rich to Crazy Real Singapore
Bullfrog + Baum with Singapore Tourism Board

Honorable Mentions

  • Pizza Bouquet, BML Public Relations with Villa Italian Kitchen
  • Green Giant Creates Viral News Story and Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable, Gillian Small PR with Green Giant
  • #HitMeWithYourFluShot, Christiana Care Health System
  • National Whiskey Sour Day, Flowers Communications Group with Jack Daniel's
  • A "First Look" at the National World War I Memorial, Washington D.C., Susan Davis International
  • Feline Fest, Clyde Group with Rover.com

Pitch

Announcement Pitch

WINNER
2018 Aflac Open Enrollment Media Relations Campaign
Aflac

Honorable Mentions

  • Scooting to Super Bowl Success, ARPR with Lime
  • Coca-Cola Returns to Frisch's Big Boy, Game Day Communications with Frisch's Big Boy

Influencer Pitch

WINNER
James Avery Christmas Influencer Campaign
Citrus Advertising and Moroch Partners with James Avery Artisan Jewelry

Honorable Mention

  • NU Hotel Brooklyn x Brooklyn Museum’s Friday Kahlo Package, bread & Butter

Product-focused Pitch

WINNER
Jabra 2018 Holiday Gift Guide
LEWIS

Trend Pitch or Newsjacking

WINNER
Operation Varsity Blues
Asylum Public Relations

Honorable Mentions

  • CPMC Van Ness Campus Hospital Shakes Up the News Cycle with its Seismic Technology, Landis Communications Inc. with Sutter Health
  • BLASTmedia uses Apple Announcement to Increase Awareness of Greenlight Guru, BLASTmedia
  • Elevating the Ghostery Brand at the Forefront of Consumer Privacy, Diffusion with Ghostery
  • NFL Playoffs, Watts Water Technologies
  • Buchanan Public Relations Secures Nearly 3,000 Stories for Law Firm Pepper Hamilton LLP Through Newsjacking, Buchanan Public Relations with Pepper Hamilton LLP
  • Crossing Borders and Making Change, ArtCenter College of Design

Media Relations Strategy

Exclusive Content Strategy

WINNER
VetriScience Steps in to Help Lucky Tim
Rinck Advertising with VetriScience Laboratories

Honorable Mentions

  • DCTA Secures Community Impact Feature Article for “Case for Transit” Study, Denton County Transportation Authority
  • National Honey Board’s 2018 Test Kitchen Innovation Series with Meredith and Chef Rob Corliss, Porter Novelli with National Honey Board
  • Revved Up: Women in Transportation Design Gain Momentum, ArtCenter College of Design

Innovation in Media Relations

WINNER
National Media Campaign
Livongo

Honorable Mentions

  • ZULRESSO™ (brexanolone) injection Approval, Chamberlain Healthcare Public Relations with Sage Therapeutics

Media Relations Video

WINNER
Deep Brain Stimulation Slows Alzheimer’s Decline
MediaSource with The Ohio State University Wexner Medical Center

Honorable Mention

  • Tutu Girls Pediatric Cancer, Johns Hopkins All Children's Hospital

Use of a Celebrity or Personality

WINNER
#PerfectTogether
Truth Communications with Mission Foods Malaysia

Honorable Mentions

  • Roots to Recovery, Banyan Treatment Center
  • OLAY #KillerSkin Super Bowl Campaign, TAYLOR/Small Girls PR with P&G's Olay
  • Busy Philipps Shoot, Loyola Marymount University

Grand Prize

Media Relations Campaign of the Year (over $50,000)

GRAND PRIZE
The State of Gender Equality Survey
Plan International USA

Honorable Mentions

  • “Business Chemistry: Practical Magic for Crafting Powerful Work Relationships” book launch and media campaign, Deloitte Greenhouse Experience
  • 2018 Aflac Open Enrollment Media Relations Campaign, Aflac

Media Relations Campaign of the Year (under $10,000)

GRAND PRIZE
Skip The Slip—Yes on AB 161
California State Assembly-Office of Assemblymember Phil Ting

Honorable Mentions

  • Green Giant Creates Viral News Story and Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable, Gillian Small PR with Green Giant
  • Big Idaho Potato Truck and Big Idaho Potato Hotel, Evans Hardy + Young with Idaho Potato Commission

Media Relations Campaign of the Year (under $50,000)

GRAND PRIZE
2018 Color, Way of Love ART+, Nippon Paint
Nippon Paint (China) Co., Ltd.