5 key steps to setting up and running your global PR framework
Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars.
Global PR revenue is expected to climb to a record $19.3 billion by 2020—an increase of more than $5 billion from just three years ago.
As more companies seek to expand into new markets or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities.
For those tapping global PR services for the first time, however, there’s an understandable and pronounced learning curve. Knowing the core challenges and mechanics common to global PR is essential to ensuring a smart, efficient and successful program.
Here are five things to consider when launching a global communications strategy:
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