6 time-consuming PR tasks you should automate
You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative.
Many PR tasks are repetitive, boring and time-consuming—yet they must get done.
You could be holding back your business or career if you’re wasting much of your limited time on tasks that could be automated, notably these six:
1. Tracking email responses. You’re almost certainly sending lots of emails, which results—one hopes—in abudant responses. Keeping track of all those messages manually can be difficult and time-consuming. Email add-ons such as Yesware can help monitor the number of opens, clicks and responses to emails you send.
2. Getting multimedia press releases published. A lot goes into creating a multimedia press release, but when it comes time to publish and distribute it, you can automate the process to save time. Create a multimedia press release with a platform such as Prezly, which generates email versions of your news release that you can send to journalists for review and consideration.
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