How to protect your online reputation with PR tactics
Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies.
What is the best way to safeguard your reputation online?
Jon Goldberg of Reputation Architects recently spoke on this subject to PRSA Western District Conference in Phoenix. Goldberg is a seasoned public relations and reputation strategist advising Fortune 500 clients as Chief Reputation Architect with his firm, specialists in managing your online reputation and offline as well.
He shared story after story of reputation management gone awry as well as best practices to follow for managing your online reputation. If you find yourself the subject of internet bile, Goldberg advises that you have three options:
1. Ignore it. When emotions are running high, it’s hard for people to keep their cool and put things in perspective. However, ignoring damaging content online is often the best strategy.
2. Hide it. Through the publication of a large amount of search-optimized content, you can try to overwhelm the negative result in search engine rankings. Search algorithms are aware of these tactics, so attempting to game the system can raise Google’s suspicion.
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