4 ways newsrooms shine the spotlight on company stars
From health care to aerospace, the people behind the scenes make for promising stories. Here’s how four organizations feature their internal experts and leaders.
The issue probably wouldn’t occur to most people who haven’t suffered from cancer, but those who have experienced the disease often ask doctors an intimate question:
How do you deal with sexual problems after being diagnosed with cancer?
OhioHealth—a Columbus not-for-profit, faith-based system—tackles this poignant and personal issue in an article and video featuring a breast cancer surgeon who survived her own bout with the disease.
The post is an example of how newsrooms have become more than just a dumping ground for press releases. Whether your business is health care or aerospace, a modern newsroom is also an ideal place to promote internal expertise, tout specialists and humanize employees and customers through storytelling.
Here are four examples:
1. Use experts to discuss a common medical problem.
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