What clients seek from influencer collaborators

Influencer marketing has become a mainstay in the marketing mix for brands of all shapes and sizes.

As more and more marketing teams apply this approach to help meet their objectives, influencers who understand the needs and processes on the client side will be better positioned to show up as valuable partners.

Here are a few things influencers and the marketers who represent them may want to keep in mind:

 1. Stand out from the crowd.

Brand managers and their agency partners spend many hours identifying the best fits to represent their organizations, so help them find you by sharing (even in non-paid situations) what sets you apart.

What are you doing differently that will help marketers find you in a sea of like-minded influencers?

Are you seen as a credible voice in the space through speaking engagements, authoring books, media appearances, showing up in influencer circles among your peers, connecting personally with your followers and growing buzz beyond your own channels?