3 brands using mobile to engage with customers

You’re probably hearing lots of chatter about mobile: It’s the future of social media and marketing; soon everyone will be using mobile apps; it will one day marry your daughter. But for most companies, mobile still seems years away — not for these companies, though. Adweek profiled three major brands — Pepsi, Best Buy, and Fresh Direct — and their efforts to tap mobile to reach customers.  Related Mashable 5 companies reinventing mobile.