How Huggies—the diaper company—is tapping social media

Huggies has stepped into social media marketing by partnering with popular mommy social media site, Circle of Moms. Here’s the scoop. “The Huggies and Circle of Moms deal will give birth to a Huggies Zone,” explained Mashable ’s Jennifer Van Grove. “The customized content will include an expert advice column, a mom-to-mom forum with relevant tips, age specific diaper information, parenting polls, and ways for parents to share their baby photos.”