iPad: Worst name ever?
Who are the geniuses who came up with this one? Apple, usually a bastion of branding excellence, may have stumbled when it named its much-hyped new tablet, the iPad. The unveiling of the iPad created a tidal wave of activity across the Web Wednesday; shortly after Apple CEO Steve Jobs introduced the iPad Wednesday morning, a meme began spreading across Twitter, Facebook, and the blogosphere: worst name ever . Twitter members even began sharing a NSFW YouTube clip from the TV show MadTV about the iPad, on…
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.